Make Change Work for You: The Power of Observation

Interview__BRIAN_SOLIS__Business_Innovator____Make_Change_Work_For_You

I’m a pretty private person usually. From time to time though, I share stories about my past to help others take their next step. This is one such case. Scott Steinberg is a good friend and the other of several books including his most recent title, Make Change Work for You. We chatted recently about lessons learned over the years.

I wanted to share our conversation with you here…

Scott Steinberg: You’ve been tremendously successful in your career. Would you call yourself an overnight success?

Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

Altimeter_Mobile_CX_FINAL_pdf__page_1_of_36_

Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming.

This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. I’m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download.

25 Disruptive Technology Trends for 2015 – 2016

22ea889

With every new year comes a landslide of predictions and trends to guide us into the new year. While the year advances, rarely do such transformative trends or changes take place in alignment with a calendar. Not even Y2K could do so ;)

Brilliance is Distributed Around The World; Opportunity However is Not

half_size_2014-09-22-andela-1411433334.jpg.pagespeed.ce.WqXHvtbEY9kT56F2azv6

The rate at which we progress is defined by the time and energy we invest in ourselves. We can’t do everything alone however. As John Lennon and Paul McCartney famously wrote, “I get by with a little help from my friends.” But not everyone has access to the same resources you and I do. Sometimes those friends aren’t so readily visible or available and thus progress inches along, stalls or sometimes regresses.

Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

The_Technology_of_Us

The Technology of Us

I’ve been in the technology business for a long time and what I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesn’t matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea.

Untethered From Tradition: How I Got Here

16113187712_50e193f74c_o

I didn’t set out to be an author, speaker or digital analyst/anthropologist. It just happened over the years.

When I was younger, I studied economics and journalism. I actively experimented in online marketing. I was also a musician/songwriter.

So, how did I get here?

I spent some time with my friends over at Onboardly to answer just that. I’d like to share the transcription of our conversation with you here…

The Future of Everything? It’s About People Connecting with People

shutterstock_207551830

These last few years have been an interesting ride. As fun as it has been, it is the next few years that will be the most telling and also transformative if all goes according to plan. As quickly as time flies, it’s important not to lose sight of the things that remind us of why we’re on this path together. I recently stumbled across a conversation with Eric Jacobson in which I shared what was driving me at the time…and for that matter, is still very much the core of much of my work today.

Skully Systems is About to Change How We Drive

skully_helmet_specs-1024x672

Skully Systems changed my life and I don’t say that lightly. I’m a motorcycle enthusiast. I’m also a father. Most of the time my bikes stand proudly in my garage showcasing their beauty for an audience of one. I ride on occasion, usually an exceptional opportunity that manifests in the form of weather, stress and guilt. But even then, as I get older, the rides become less frequent, shorter and less ambitious. With the AR-1, Skully is going to change that now and over the years to come as it evolves in capability and prominence.

The 6 Pillars of Social Commerce [VIDEO]

In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions.

Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

shutterstock_235192804

In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have a significant number of workers doing their best impression of corporate zombies who go through the everyday motions to collect a paycheck.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Digital is a means by Brian Solis
  • Brian Solis, Criteo Mobile Commerce
  • Criteo Mobile Commerce
  • Criteo Mobile Commerce

ARCHIVE