- August 12, 2009
- 49 Comments
Image Credit: Gakuranman
Image Credit: Gakuranman
And you thought Virtual Worlds were so passé…a new study suggests that virtual worlds may be getting a second life.
In 2007-2008, many brands and companies flocked to Second Life to build a virtual presence, which spiked, peaked, and created somewhat of a backlash and ultimately a bit of a retreat in the process. By mid-2009, virtual worlds were realizing a comeback of sorts. In July 2009, virtual worlds consultancy kzero.co.uk reported that membership of virtual worlds grew by 39% in the second quarter of 2009 to an estimated 579 million. World of Warcraft, Entropia Universe, Habbo Hotel, Club Penguin and Second Life are respectively posting profits powered by those who were intent on getting a “second” life.
by Michael Brito
Wikipedia tells us that active listening is an intent to “listen for meaning”. Others suggest that active listening should “focus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying.”
These are excellent definitions. But as it relates to customer interactions on the social web, active listening is only one half of the equation.
by Jason Falls
Credit: NotSoGoodPhotography on Flickr
Far be it from me to lament the ability for anyone to build or publish virtually anything now that the age of the consumer and age of information have intersected so gloriously. We are truly blessed to live in a day when, with a little time and instruction reading, even the tech-tarded can have their own blog or website and publish anything they want. The more adventurous and creative, or all-night code-bender freaks, can build platforms and tools and toss them out there to see if the public bites.
According to Rafat Ali, The Wall Street Journal today amended its editorial policy to no longer participate in embargoed news herds and will only consider exclusives from this point on. In March, The WSJ introduced a new plan to grade journalists based on the stories they break for the newswires.
I’ve been spending a fair amount of time touring the world in support of my ideas and thoughts on the direction of new PR, branding, service, and marketing communications. My reward and inspiration to continue is sourced from each person I meet and the experiences and challenges they share. I’ve learned that our greatest hindrance to evolve is not our unwillingness to do so, our indoctrination in new media and communications is truly obstructed by the executives to whom we report and serve.
PRWeek published two articles this week that I wanted to share with you…
First, I am proud and humbled to have been named among 39 other incredible PR and communications thought leaders and practitioners in the 2009 PRWeek edition of the annual 40 Under 40 list. For the record thought, they added another year to my age before its time…
Shot at SXSW
While I’m currently in the midst of writing my next book, I stumbled across some very interesting and useful statistics that offer a glimpse into Facebook behavior and activity as well as the state of the Facebook platform. I believe that they reinforce many of our hunches and assumptions and also introduce facts that may alter the ingredients of your next Social Media initiative.
Facebook has more than 250 million users
Credit: Natalie Dee
Social Media continues to fascinate me.
If you stop and think about it for a moment, we’re presented with something special…something almost too simple to appreciate.
Essentially, we have been given a gift – a looking glass into the thoughts, opinions, feedback, and dialogue that represents a snapshot of market sentiment and behavior.
So, what do we do with this gift?
Successful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going – and if they guess right, the business could catapult ahead of less-agile competition.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.