The Science of Retweets on Twitter


Source: Young Go Getter

Over the years, I’ve had the opportunity to work with “Viral Marketing Scientist” Dan Zarrella on special projects related to Twitter. His focus on social science and psychology as it relates to new media and online interaction and behavior is in line with my philosophy and approach to understanding and documenting socialized media.

The Second Life of Second Life


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Recently, I wrote about a study written by virtual worlds consultancy kzero.co.uk, which reported that membership of virtual worlds grew by 39% in the second quarter of 2009 to an estimated 579 million. Today, I received an update from the Linden Lab and it appears that Second Life is experiencing a second life of its own.

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Putting the Public Back in Public Relations: Crooked Monkey Style

Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter


I hadn’t heard of the popular t-shirt company Crooked Monkey until I was invited to an exclusive party they recently held. You see, even though they get great press from actors wearing their shirts in movies and magazines talking about their fashion styles, Crooked Monkey is based in Washington, DC not widely known as the fashion capital of the country. And they wanted to do some local brand building.

Twitter Celebrity Hotlist: August 2009


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The power to analyze behavior and sentiment on Twitter and translate it into trends and direction is limited only by our powers of observation and imagination. As you may or may not know, I have assumed the role of data analyst at PeopleBrowsr, in addition to the other ventures I’m running or advising. Recently, I published The State of the Airline Industry on Twitter, the first in an ongoing series of Twitter-centric reports. Soon, I will roll out additional reports covering various industries on a monthly basis. If you would like a custom report and analysis generated, please let me know.

Twitter Lists Now Available in Beta

Last week, while attending Blogworld Expo, I logged into Twitter to catch up on a few DMs. Upon login, I noticed that something was just a bit different. My home page featured a sizable banner that announced the “beta” release of lists.  While I knew the release of Twitter lists was imminent, I didn’t expect it so quickly.

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3 Realities of Social Media

Guest post by Michael Brito. Follow him on Twitter, add him on Facebook or read his blog.


Source: Shutterstock

This post is a reflection of my personal experiences working in the enterprise and does not reflect the point of view of previous or current employer.

Reality #1: Consumers already get it; brands are still trying to figure it out

We’re Spending More Time with Social Media: Advertisers Follow


Source: Shutterstock

The attention dashboard is rapidly emerging as the online hub for sharing and discovering information, connecting us to people, content, and events in real-time. According to research, we’re already spending more time in social networks than we are in email. New studies are only fortifying these findings, documenting an increase time spent specifically in Social Media and blogs.

Attention Companies: Your Next Big Idea Will Come from Us

Guest post by Corvida Raven (Oprah of the Web). Read her on She Geeks | Follow her on Twitter

run-this-town

Using social media isn’t just important, it’s life changing

Do you realize that we are the reason you “make” a living?

The Top 100 Twitter Publishing Tools and Services


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As I was writing the report on Facebook and Twitter traffic growth, I had noticed that the engagement time at Twitter.com had dropped by 31 percent year-over-year.

September 2009: 18:07

September 2008: 26:12

Engagement Difference = -31%

I suspected that the shift in numbers stemed from the migration of those who previously interacted on Twitter.com and now engage via third-party clients such as TweetDeck, Seesmic, CoTweet, HootSuite, et al. As such, I thought it would be productive to review the numbers to get a closer look at what’s truly transpiring at the engagement level.

The Great Social Divide: Twitter, Facebook Traffic Surges, Myspace Fades


Source: Shutterstock

Recently, Facebook announced that it had surpassed the 300 million user mark. According to Experian HitWise, Facebook accounted for 58.59 percent of all U.S. visits among a custom category of 155 social networking Web sites in September 2009. This is an interesting stat and I would love for Experian HitWise to send the full list over, so that I can also analyze the playing field for new, emerging, and declining players across the board.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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