While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it.
Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent. Concurrently, you also represent your personal brand – the digital identity that’s established through the collection of digital shadows you cast across the social web.
Yesterday I spoke at Zappos Insights Live, an inaugural conference that offered a unique opportunity to learn about the spirit and culture of Zappos through a two-day immersion program.
To say it was brilliant would be an understatement. And, I believe this is just the beginning.
It’s incredibly clear that Tony Hsieh doesn’t just profess his belief in happiness and service; his entire organization lives and breathes it in everything they do.
This is the unabridged version of my latest post on TechCrunch, “Real-Time Conversations Hasten Social CRM“
At the Real-Time Stream Crunchup on Friday in Redwood City, TechCrunch Editor-in-Chief Erick Schonfeld hosted a panel of industry heavyweights who are either building solutions or defining how they’re used in the world of business communications and customer service.
The panel included:
- Porter Gale, Virgin America
- John Ham, Ustream
- Eric Marcoullier, Gnip
- Ross Mayfield, SocialText
- David Sacks, Yammer
- Max Ventilla, Aardvark
- Maynard Webb, LiveOps
- Tim Young, SocialCast
At the Real-Time Stream event in Redwood City, California organized by TechCrunch, industry pioneers and pundits discussed the state and future of the Real-Time Web also increasingly referred to as the “now” Web.
When it comes to search, the most notable comparison between traditional and real-time discovery is represented in the difference between human memory and consciousness. The experience of searching for relevant information is personified in the context of what you’re doing and not necessarily that of what you’re typing into the search box. And according to Edo Segal, Investor and founder of Relegance,”The Internet is more biology than technology.”
I’m blogging from the Real-Time Stream event in Redwood City, California organized by TechCrunch. I will share more of my thoughts and observations in a series of posts at a later time – there’s just so much too process in “real time.” Let’s just say that the future of search, streams and the concept of the “Now Web” is blindingly bright.
One of the presenting companies here is Collecta, a new take on Web search, social aggregation, and real-time aggregation..
MySpace has been losing “face” over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics.
According to a Compete.com, Facebook received 122,559,672 unique visits in June 2009 twice that of rival MySpace, which realized only 60,973,908 unique visitors. In year-over-year comparisons, Facebook volume skyrocketed with 248.17% while Myspace slightly recoiled, down 5.65%. The good news for both networks is that June represented positive growth over the previous month with Facebook visits growing by 8.45% and MySpace realizing a bump of 7.19%.
Facebook Connect is connecting people across the social graph to fresh content and furthermore it’s channeling outside Web events into individual lifestreams. Essentially, Facebook is solidifying its position as not only your primary social network, it’s also a emerging as a central hub for your attention, updates, news, promotion, and enlightenment.
Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing.
More significantly however, overall advertising in traditional media will continue to decline in favor of less expensive, more effective interactive tools and services.
Every now and again, a PR meme appears on the Web – almost to the point where you could set your watch by it. This time around, Claire Cain Miller of the New York Times sparked the conversation with an in-depth article, “Spinning the Web: P.R. in Silicon Valley.”
I respect Claire and I believe she wrote an extensive article that chronicles the launch of one particular startup and also featured supporting quotes from those PR professionals who are helping to usher in a new breed of corporate communications.
One of the more interesting, albeit not necessarily press-stopping, stories making the rounds in the blogosphere and Twitterverse currently is sure to make you scratch your head or raise your eyebrow in bewilderment.
Twitter officially applied to trademark “Tweet” on April 16, 2009 according to Robin Wauters at TechCrunch.
The confusion erupted when developers received the following email (h/t to Andy Beal)
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.