The Decline of Traditional Advertising and the Rise of Social Media

Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing.

More significantly however, overall advertising in traditional media will continue to decline in favor of less expensive, more effective interactive tools and services.

PR Does Not Stand for Press Release: Equalizing Spikes and Valleys


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Every now and again, a PR meme appears on the Web – almost to the point where you could set your watch by it. This time around, Claire Cain Miller of the New York Times sparked the conversation with an in-depth article, “Spinning the Web: P.R. in Silicon Valley.”

I respect Claire and I believe she wrote an extensive article that chronicles the launch of one particular startup and also featured supporting quotes from those PR professionals who are helping to usher in a new breed of corporate communications.

Tweet This: Twitter Trademarks Tweets ™


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One of the more interesting, albeit not necessarily press-stopping, stories making the rounds in the blogosphere and Twitterverse currently is sure to make you scratch your head or raise your eyebrow in bewilderment.

Twitter officially applied to trademark “Tweet” on April 16, 2009 according to Robin Wauters at TechCrunch.

The confusion erupted when developers received the following email (h/t to Andy Beal)

Unveiling the New Influencers

Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in one-to-many, faceless broadcast campaigns.

Personality wasn’t absent in certain mediums, it was missing from day-to-day communications.

For the most part, this pattern seemingly served its purposes, fueling the belief that brands were in control of their messages, from delivery to dissemination, among the demographics to which they were targeted.

It scaled very well over the years, until it didn’t…

Top Media Outlets


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While social and citizen media expand in influence and reach, we can’t ignore or neglect the prominence, credibility, and authority of traditional media – no matter how dearly we’re enamored with shiny new objects.

BurrellesLuce recently published its 2009 Top Media List for 2009, which includes newspapers, blogs, consumer magazines and social networks. I’ve included all but social networks below as the rankings are outdated and inaccurate. I’ll publish an updated list shortly.

Top 100 U.S. Daily Newspapers

A Pictorial History of Twitter’s Rise to Pop Culture

Every now and then I discover something that is so captivating, that I have to stop what I’m working on to share it with everyone I know. This is one of them.

For those veterans who continue to define Twitter’s role in how we communicate, share and learn, those who have recently made its acquaintance, and those just finding their stride, we all linked through common threads and context that pique our curiosity, stimulate our quest for adventure,  expand our networks beyond our real world network, and feed our desire for attention.

Social Media is Rife with Experts but Starved of Authorities

Perhaps Lewis Carroll was peering into the looking glass when he wrote “Through the Looking Glass and What Alice Found There.” In it, we were introduced to Tweetle Dum and Tweetle Dee, a curious duo that always shared a fruitful, entertaining, and complementary conversational exchange even though they always agreed to battle each other.

Some suggest that the significance of Alice’s encounter with the twins explores how curiosity leads to the unknown and therefore, may not be worthy of pursuit.

Is Twitter The CNN Of The New Media Generation?

What follows is the unabridged version of my latest post on TechCrunch, “Is Twitter the CNN of the New Media Generation?

This past weekend the Twitterverse spoke-out in exasperation and opposition against traditional media networks (CNN specifically) and the absence of instantaneous coverage of the Iranian election and the resulting fallout. “We the people” wanted real-time information regarding the violent protests that erupted on the streets of Iran and the stories probing potential foul play in the results. We took to Twitter to express discontent and to also uncover the real story as it was unfolding live through citizen journalism.

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Twitter Inspires a Dedicated and Thriving Startup Economy

Twitter continues to amaze us. Its constantly evolving examples of change and connectivity persevere and reinforce how the “little microblog that could” is transforming media and communications while also silencing the most dubious of critics.

At the same time, I’m confident that through our pioneering efforts and innovative  developments, we also continue to amaze the team behind Twitter itself.

As Jack Dorsey shared in his keynote today at the 140 Characters Conference in New York, “Expect the unexpected. Sometimes, be the unexpected.”

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A Soliloquy: The Language of Social Media


© Tyler E Nixon (This is a striking photograph)

While I was traveling in NY for InternetWeek and DC for the Vocus conference recently, Mark Olson sent a note inviting my thoughts on a post he was authoring on the subject of authenticity versus authority. I immediately replied, “I’m in.”

This is a subject that is garnering much of my attention and contemplation as they are among the key words that orbit the social media marketing universe and are in danger of spinning off course and into a black hole of obscurity.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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