Gary Vaynerchuk and Brian Solis Discuss Putting the Public Back in Public Relations

I’ve long promised to start shooting and publishing interviews with those whom inspire me. While this isn’t the official debut of this imminent series, it is a representation of what’s possible. In fact, once I complete the writing for the next book, I will place the video series on an accelerated path to production.

The State and Future of Communications: An Interview with Kara Swisher

This week, I was invited to speak at the Girls in Tech event in San Francisco as part of its evening discussing and exploring the nuances and opportunities defining and fueling Journalism 2.0.  I’ve supported GIT founder Adriana Gascoigne since the beginning and will always help the chapters that now exist around the world. It’s an important organization.

The evening was hosted at the San Francisco HQ of MySpace in the city’s South Beach district, which prior to their arrival, served as the early offices for the Social Media Club as it was forming.

Building Bridges Between Knowledge and Aspiration


Image Credit: Jeremy Ginsberg

There’s no shortage of businesses, and more specifically, the individuals who represent them, seeking insight, answers and direction to simplify, organize, and elucidate the intimidating and confusing social media landscape. Likewise, social media experts, gurus, and ninjas are seemingly ubiquitous.

Making Whuffie With Julia Allison

Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter

You can’t eat whuffie, but it’s getting harder to eat without it, as Tara Hunt says in The Whuffie Factor.  For the uninitiated, think of whuffie as an alternative to money – a reputation-based currency that started as a concept in a science fiction novel, now being applied to online business. Hunt’s interesting central thesis is that in order to successfully change social capital into market capital, company employees need to be authentic community members engaging in meaningful participation where their contributions often outweigh personal gains.

Are Facebook and Twitter on a Collision Course?


Image credit

For years, Facebook and Twitter have maintained a friendly coopetition of sorts, with neither one taking a firm stance against the other. However, if you believe that Mark Zuckerberg does not actively contemplate strategies for either acquiring Twitter or rendering it obsolete, please think about the landscape and monetization drivers that aren’t yet readily apparent to us as everyday consumers. This may seem like the “Social Media Summer of Love,” but in the end, there are billions of dollars and users at stake here.

If This Headline Doesn’t Catch Your Attention, I Failed

Guest Post by Shannon Paul, Read her blog | Follow her on Twitter


Image Credit: Gakuranman

Breathing New Life into Virtual Worlds


Source

And you thought Virtual Worlds were so passé…a new study suggests that virtual worlds may be getting a second life.

In 2007-2008, many brands and companies flocked to Second Life to build a virtual presence, which spiked, peaked, and created somewhat of a backlash and ultimately a bit of a retreat in the process. By mid-2009, virtual worlds were realizing a comeback of sorts. In July 2009, virtual worlds consultancy kzero.co.uk reported that membership of virtual worlds grew by 39% in the second quarter of 2009 to an estimated 579 million. World of Warcraft, Entropia Universe, Habbo Hotel, Club Penguin and Second Life are respectively posting profits powered by those who were intent on getting a “second” life.

Active Listening on the Social Web; It’s Overrated

by Michael Brito


Getty Images

Wikipedia tells us that active listening is an intent to “listen for meaning”. Others suggest that active listening should “focus on who you are listening to, whether in a group or one-on-one, in order to understand what he or she is saying.”

These are excellent definitions. But as it relates to customer interactions on the social web, active listening is only one half of the equation.

Bloggers, Companies Must Assume Responsibility For Their Audiences

by Jason Falls


Credit: NotSoGoodPhotography on Flickr

Far be it from me to lament the ability for anyone to build or publish virtually anything now that the age of the consumer and age of information have intersected so gloriously. We are truly blessed to live in a day when, with a little time and instruction reading, even the tech-tarded can have their own blog or website and publish anything they want. The more adventurous and creative, or all-night code-bender freaks, can build platforms and tools and toss them out there to see if the public bites.

Evolving the Herd Mentality: Wall Street Journal Bans Embargoes


Credit: Nick Brandt, Available for sale here

According to Rafat Ali, The Wall Street Journal today amended its editorial policy to no longer participate in embargoed news herds and will only consider exclusives from this point on. In March, The WSJ introduced a new plan to grade journalists based on the stories they break for the newswires.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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