According to a recent study, 20 percent of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives.
Jim Jansen, associate professor of information science and technology at the College of Information Sciences and Technology (IST) at Penn State, along with IST doctoral student Mimi Zhang, undergraduate student Kate Sobel and Twitter chief scientist Abdur Chowdhury, investigated micro interaction as an electronic word-of-mouth medium, using Twitter as the platform. The results were published in the Journal of the American Society for Information Sciences and Technology.
More often than not, we’re reminded through simple human behavior and interaction that Twitter isn’t always the TNN (Twitter News Network) we expect it to be. And, when the collective of people “being themselves” amasses concentration and velocity, we learn that sometimes the wisdom that manifests within the crowds isn’t very wise at all.
Guest post by Louis Gray, @louisgray
Social media can be an incredible tool, both for producing and consuming incredible amounts of information. Over the last few years, there is no question that an unprecedented change has taken place, putting tools for publication and discovery in the hands of everyone – from simple text to photos and video. Social media tools are changing businesses in terms of how they can connect with customers, partners, peers and even the competition. But the non-stop promotion of the tools and, yes, the individuals who think they are “experts” is getting a little overwhelming.
Credit: Frank Gruber via Flickr
When Deirdre Breakenridge and I initially heard that book stores were reporting that Putting the Public Back in Public Relations was out of stock, we suspected a distribution hiccup was at root of the issue. While it’s never good news to hear that customers cannot get their hands on the very object in which we dedicated and invested over a year of our lives, Deirdre and I were elated to learn that the month-long dry spell was actually due to the book literally selling out around the world.
Today’s guest Op-ed contributor is Serena Ehrlich, Co-Founder, StartUp Army; Past President, NIRI Los Angeles Chapter, Dallas/Fort Worth Chapter
Recently ESPN established new social media guidelines banning their employees from discussing anything related to ESPN or sports on any social network. Some see this as a clever move for ESPN to save their intellectual property. I see this decision as detrimental both to ESPN as well as their employees. This sweeping decision has two tragic consequences. Not only does it severely hamper its own staff’s room for professional growth, it marginalizes ESPN’s own opportunities to increase its visibility and reach over the web, possibly hampering its own long term growth.
I recently participated in #PRStudChat, a recurring discussion between PR experts and those looking to learn on Twitter.
I found it enthralling.
The interactive forum was created by Deirdre Breakenridge, my co-author for Putting the Public Back in Public Relations, and Valerie Simon in response to an ongoing series of questions they received from students seeking advice or insight into how PR was changing in the face of the “now” or real-time Web. In one such interview, PRSSA member and student Angela Hernandez, @AngelaHernandez, posed a simple, but poignant career question, “Is PR Right for Me?”
Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter
Source: Shutterstock Images
Publishing “top 10” lists is unfortunately a staple of modern journalism. But alas, writers must drive readers’ eyeballs, even when discussing serious topics like the government. And so we find a new list that mixes Web 2.0 with the government: “Top 10 agencies with the most Facebook fans.” For the record, this list is topped by the White House with 327,592 fans, followed by the Marine Corps, Army, CDC, State Department, NASA, NASA JPL, Library of Congress, Air Force, and Environmental Protection Agency. Congratulations to all these hard-working agencies.
Credit: You can actually buy this lamp.
I’ve long believed that the “@” sign carried with it great power on the Web. In definition, it is the representation of “at” which evolved from the phrase of “at the rate of” in accounting and commercial invoices. Over time its ubiquity was solidified with its use as the buckle linking names to domains in email addresses.
Now Internet culture, specifically Twitter, has evolved and popularized @ conjuring a powerful and poignant symbol of designation, recognition, and action.
Guest post by Lee Odden: Follow him on Twitter | Read his blog
6 Questions to Assess Your PR Vendor’s SEO/Social Media Readiness
Recently Jason Falls made an insightful comment on his blog about PR professionals being “social media ready”. In that post, he cited the need for specific social media marketing skills to be assessed for companies evaluating the effectiveness of their PR efforts.
Guest post by Dan Schawbel: Follow him on Twitter | Read his blog
Technology has united our professional and personal identities into one. You are no longer just the financial analyst, doctor, lawyer or “social media guru” during work hours. People all around you, sitting in cubicles, in offices and even the secretary can find out more personal information about you, with a single search in Google, Facebook, Twitter, etc. There is no hiding anymore and our identities will fuse even more in the future, as we use social technologies more and more during work.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.