Studying the impact of innovation on business and society

Tag: 2.0

Media 2.0 Workgroup Announces Best Practices

As one of the founding members of the Media 2.0 Workgroup, I contribute to the greater collective of intellectual activity dedicated to advancing media and communication. Fellow members, Chris Saad and Stowe Boyd have been discussing the ethics and best practices around social media and social tools specifically with Eric Blantz and Khris Loux with specific regard to JS-Kit. Independently, I have also discussed and supported a more people-focused approach to connecting with courtesy of those companies that continually force…

Top Trends and Apps: How Do People Use Twitter?

My friends over at HubSpot released the latest market data that reveals which tools and services people are flocking to when communicating on Twitter. According to the research, most people interact on Twitter using Twitter.com from their browser of choice – almost half of all users in fact. Note to hubspot, would love to see that data broken out by browser. Second, and it’s a distant second, people are interacting on Twitter using downloaded or web-based desktop apps, which provide…

Facebook and the Future of User Generated Governance

Shot at Web 2.0 Summit 2008 Facebook is learning to listen. In the middle of February 2009, the company was yet again a “Beacon” for bad PR as it introduced an updated Terms of Service (Tos) for its entire community of users. We the people responded with defiance and vigor and the company retracted its new language, reverted to the previous ToS, and listened to the valuable feedback that poured in from the community. By all accounts, this was the…

The Ties that Bind Us – Visualizing Relationships on Twitter and Social Networks

Credit Bernardo A. Huberman, Daniel M. Romero and Fang Wu of the Social Computing Laboratory at HP Labs conducted an in-depth study of the relationships that power Twitter. The team recently released its report, “Social networks that matter: Twitter under the microscope.” The abstract: Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the…

Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception

Source This post highlights the nuances associated with crisis communications and not the merit of either case. In the era of socialized media, brands and businesses are now vulnerable to a new era of influencers – their customers. But what happens when the community that championed consumer experiences is accused of exploiting them to extort advertising dollars from the businesses affected by the reviews? User generated reviews aren’t necessarily a brand new concept, epinions, Amazon, among any others have provided…

Make Tweet Love – Top Tips for Building Twitter Relationships

be tweet Twitter is an incredible medium for listening, learning, and sharing. And, for those in the media and communications industries, it’s also a rapid and immersive education in meaningful, two-way micro messaging that helps both parties walk away with a new form of value. While there are no shortage of posts that offer tips and tricks to help you boost your Twitter followers, it is by no means a popularity contest. The surmounting ploys, friending races, theatrics, and contests…

The 2009 Semmys Honor The Conversation Prism

Every year The Semmys nominates the best posts in marketing. Last year, the Social Media Manifesto was recognized and this year, The Conversation Prism was spotlighted. Thank you! When Jesse Thomas of JESS3 and I started to lay the foundation for the Conversation Prism, we realized that it was a much larger task then simply categorizing social networks and placing them within a visually-rich graphic or chart. My goal was to observe, analyze, dissect, and present the dynamics of conversations,…

Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humanize Stories and Ads

Disclosure: I am collaborating with Anheuser-Busch on the creation and release of AB-Extras.com Today Anheuser-Busch announced AB-Extras.com – a social media destination for Bud fans 21 years of age and older to reveal the human element and stories behind the ads that will premier during the Big Game. AB-Extras.com is a unique social platform for the internal PR team at Anheuser-Busch to also work more effectively with traditional and digital press and bloggers using the tools and services that they…

Growth for Newspapers Online? Yes and No

Source Nielsen Online is reporting that nine out of the top 10 newspapers experienced growth in online traffic between December 2007 to December 2008. The average growth across the board equated to 16%. Here’s the breakdown: NYTimes.com Dec 07 (000): 17,1777 Dec 08 (000): 18,187 Percentage Change: 16 USATODAY.com Dec 07 (000): 9,939 Dec 08 (000): 11,420 Percentage Change: 15 WashingtonPost.com Dec 07 (000): 8.478 Dec 08 (000): 9,470 Percentage Change: 12 LA Times Dec 07 (000): 4,607 Dec 08…

Is Twitter a Viable Conversation Platform?

Twitter has us in a flutter. Ev Williams, Biz Stone and team have created something so significant, that it’s changing how millions of people communicate with each other – and it’s only growing beyond imagination. Twitter boasts a substantial community that is emphatically hyperactive, evangelical, and religiously loyal – all in productive and positive ways. The first two legitimate competitors, Jaiku, acquired by Google, and Pownce, a company co-founded by Digg’s Kevin Rose, ultimately learned that Twitter’s momentum was untouchable….

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