Posts Tagged ‘2.0’

Media 2.0 Workgroup Announces Best Practices

As one of the founding members of the Media 2.0 Workgroup, I contribute to the greater collective of intellectual activity dedicated to advancing media and communication.

Fellow members, Chris Saad and Stowe Boyd have been discussing the ethics and best practices around social media and social tools specifically with Eric Blantz and Khris Loux with specific regard to JS-Kit. Independently, I have also discussed and supported a more people-focused approach to connecting with courtesy of those companies that continually force the discussion by upsetting the balance between brand and community.

Top Trends and Apps: How Do People Use Twitter?

My friends over at HubSpot released the latest market data that reveals which tools and services people are flocking to when communicating on Twitter.

According to the research, most people interact on Twitter using Twitter.com from their browser of choice – almost half of all users in fact. Note to hubspot, would love to see that data broken out by browser.

Facebook and the Future of User Generated Governance


Shot at Web 2.0 Summit 2008

Facebook is learning to listen.

In the middle of February 2009, the company was yet again a “Beacon” for bad PR as it introduced an updated Terms of Service (Tos) for its entire community of users. We the people responded with defiance and vigor and the company retracted its new language, reverted to the previous ToS, and listened to the valuable feedback that poured in from the community.

The Ties that Bind Us – Visualizing Relationships on Twitter and Social Networks


Credit

Bernardo A. Huberman, Daniel M. Romero and Fang Wu of the Social Computing Laboratory at HP Labs conducted an in-depth study of the relationships that power Twitter. The team recently released its report, “Social networks that matter: Twitter under the microscope.”

The abstract:

Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception


Source

This post highlights the nuances associated with crisis communications and not the merit of either case.

In the era of socialized media, brands and businesses are now vulnerable to a new era of influencers – their customers.

But what happens when the community that championed consumer experiences is accused of exploiting them to extort advertising dollars from the businesses affected by the reviews?

Make Tweet Love – Top Tips for Building Twitter Relationships


be tweet

Twitter is an incredible medium for listening, learning, and sharing. And, for those in the media and communications industries, it’s also a rapid and immersive education in meaningful, two-way micro messaging that helps both parties walk away with a new form of value.

The 2009 Semmys Honor The Conversation Prism

Every year The Semmys nominates the best posts in marketing. Last year, the Social Media Manifesto was recognized and this year, The Conversation Prism was spotlighted.

Thank you!

When Jesse Thomas of JESS3 and I started to lay the foundation for the Conversation Prism, we realized that it was a much larger task then simply categorizing social networks and placing them within a visually-rich graphic or chart. My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired. It is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate.

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Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humanize Stories and Ads

Disclosure: I am collaborating with Anheuser-Busch on the creation and release of AB-Extras.com


Today Anheuser-Busch announced AB-Extras.com – a social media destination for Bud fans 21 years of age and older to reveal the human element and stories behind the ads that will premier during the Big Game.

AB-Extras.com is a unique social platform for the internal PR team at Anheuser-Busch to also work more effectively with traditional and digital press and bloggers using the tools and services that they rely upon to publish and share stories.

Growth for Newspapers Online? Yes and No


Source

Nielsen Online is reporting that nine out of the top 10 newspapers experienced growth in online traffic between December 2007 to December 2008. The average growth across the board equated to 16%.

Here’s the breakdown:

NYTimes.com
Dec 07 (000): 17,1777
Dec 08 (000): 18,187
Percentage Change: 16

USATODAY.com
Dec 07 (000): 9,939
Dec 08 (000): 11,420
Percentage Change: 15

WashingtonPost.com
Dec 07 (000): 8.478
Dec 08 (000): 9,470
Percentage Change: 12

Is Twitter a Viable Conversation Platform?

Twitter has us in a flutter.

Ev Williams, Biz Stone and team have created something so significant, that it’s changing how millions of people communicate with each other – and it’s only growing beyond imagination.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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