Posts Tagged ‘2.0’

Conversational Marketing Versus Market Conversations

The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy.

As someone noted, aren’t all marketers opportunistic?

Yes and no.

It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it.

Now is Gone on Amazon.com; Pre-orders Open

I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders.

Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.

Yahoo’s New Social Network Mashes Facebook with Myspace

I received an invitation from Lee Oden to jump into Yahoo’s new Mash social network and while I reserve a more in depth post for later, I definitely wanted to take a moment to share some initial reactions and assessments.

First, Y! Mash is cute. Yes, cute.

It’s more related to Myspace than Facebook, so it’s definitely not the leading contender to channel a river of relevance or act as the premier online hub for your personal brand – at least not in a Facbook capacity anyway. But that doesn’t mean that we should write it off either.

Crisis Communications 2.0 – Apple and the iPhone Price Bomb

One week following the aftermath, it’s worth another look to dissect and analyze what went right and what went horribly wrong in order for PR people to understand how to prevent crises and also know how to react when they inevitably arise.

Gasp. Is it true? Can apple actually “do” wrong?

Yes indeed, but before you can call em on it, Steve Jobs swoops in and saves the day, again.

Facebook is the Hub for Your Personal Brand

As I’ve written in the past, Facebook is the most legitimate and productive social network for business professionals on the Web today. Not only does it connect people with other contacts, but it also, either intentionally or unintentionally, evolved into a powerful platform for aggregating all online activity to showcase a professionally wrapped package of expertise, personality, networks, and experience.

Facebook Profile

Now is Gone Book Cover Ready to Print

Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon.

Thanks again to Geoff Livingston for including me in the development of this book.

Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.

Connect on Twitter, Jaiku, Pownce or Facebook.

Link Love Sept. 10, 2007

Facebook Blog: Public Search Listings on Facebook – I’m working on a post about this which further examines why Facebook is the online hub for your personal brand. In the meantime, here’s the first post.

Search Engine Guide: Why You Should Embrace the New Social Media News Release- A good overview on the Social Media Release. Read here for everything you wanted to know about SMRs.

Now is Gone: Facebook Marketing Primer

Link Love for Sept. 5, 2007

WebJungle:Markets are conversations – but not all conversations are marketing.

bub.blicio.us:Business 2.0 is Dead

PCWorld:Don’t ban Facebook at work according to researchers

Stephanie Agresta:I’m a geek marketer and proud of it!

User First Web: Ablog about putting people before technology (worth a read).

Posts Worth Reading

Jeremiah Owyang: What the Web Strategist Should Know About Twitter

Geoff Livingston: Now is Gone – Sources for the Book

Scott Karp: Google News Hosting Wire Service Stories Diminishes Value Of Duplicate Content

bub.blicio.us: Is Mark Zuckerberg the New Bill Gates?

Startup Schwag: Bringing back the schwag

Ross Mayfield: Status Contests and Attention Aggregators

AdAge/Steve Rubel: As Technology Develops, So Does Role of Geek Marketers (I think this is off base, but you be the judge).

Lifestreams Channel Online Activity, Creating Rivers of Relevance

Lifestreams are back in the spotlight again thanks to the most recent meme started by Steve Rubel, except this time, the popularity of flow, aka presence applications, such as Twitter, Pownce, Jaiku, and Tumblr is much greater and expansive than the last time the topic circulated the blogosphere.

As the idea starts to move along the bell curve, people are realizing the potential for aggregating information and broadcasting a focused channel of relevant content – on both sides of the pipe.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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