Studying the impact of innovation on business and society

Tag: 2.0

Social Media is About Sociology Not Technology

The future of engagement introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. Along with it, behavior will too continue to adapt. In the era of the attention crash and social network fatigue, it is absolutely critical that we step back to realize that we are the communication bridge between companies and people. However, we also must realize that in the era of social…

Channels Will Improve the Twitter Experience

I’ve been following Chris Messina‘s and Stowe Boyd’s discussion on creating pseudo channels for Twitter. I find this extremely interesting because the volume of users and tweets are well beyond overwhelming it it makes it difficult to track, discover, and participate in relevant and interesting conversations. Messina and Boyd aren’t talking about groups as we know them in other social networks per se, but more along the lines of parsing information to specific assemblies of people around a common topic….

Now is Gone Set to Publish in Late October

Several months ago, good friend Geoff Livingston asked me to work with him to develop a book that helps communications professionals understand and embrace new media. Geoff’s a smart guy and probably didn’t need my help to write this book, but I welcomed the opportunity to work with him. The result is Now Is Gone – A Primer on New Media for Executives and Entrepreneurs and it’s set to hit the market in October 2007. This was a very revealing…

Crisis Communications 2.0 – The Skype is Falling

Take a deep breath. On August 16th, the unthinkable happened for the millions of Skype subscribers around the world. For two days, they were left stranded without the ability to make Web-based phone calls or even chat with one another, sending everyone back to the very communications devices they were so intent on leaving behind – email, phones, and instant messaging. For two days, basically everyone subscribed to the Skype “Out” service literally. So when your service goes down, what…

PRWeek Interviews PR Pros on the Ascendancy of Facebook

PRWeek recently interviewed me, along with a few other PR pros including, Gerald Kimber White, John H. Bell, David Almacy, B. Bonin Bough, and David Haase to discuss Facebook’s impact on the PR industry. It would have also been interesting to include Facebook’s inhouse PR spokesperson, Brandee Barker – I wonder if she’s had a chance to read this yet. PRWeek is the primary (traditional) source for news and information in the PR industry. Author, Alexandra Bruell, explored why PR…

Social Media Manifesto Makes Junta42’s Most Popular Articles of the Week

The Future of Communications – A Manifesto for Integrating Social Media into Marketing is still going strong, and I hope it continues to do so. Things have such a limited lifespan in the blogospere these days, that I am happy to see that it is still making the rounds. Junta42 promoted the article as one of its featured articles for the week in an email newsletter that was sent to site members. Junta42 is new expert and user-generated search engine…

Deleting Users, Audience, and Messages from PR and Social Media

Attention PR and practicing Social Media professionals, step away from using “messages” to target “users” and “audience.” They are no longer filling the theaters, stadiums, and auditoriums to hear from marketers. I’ve been in tech PR since 91 and have been also guilty of using such terminology. Back in the day, users really were users in the tech business and when we were researching who they were, they would ultimately become the audience for our marketing initatives. Not everyone (aka…

PR and Social Media are Still Oil and Water

In many ways, the recent discussion of Marketwire’s acquisition of PRNN and how it was positioned as an example of the pioneering developments in Social Media and news distribution reminds me a bit of PRWeek’s claim that PR was entering an era of PR 3.0. Attention, executives at wire services and industry magazines, before you jump into the comments section here, believe that I fully acknowledge your good intentions. However, perhaps your excitement and enthusiasm may have clouded your judgment…

PR is About Relationships, Just Ask Robert Scoble

The crossroads of traditional PR and Social Media is on an inevitable path to a very public boiling point. In the realm of Social Media, conversations are king. As much as we talk about how to participate in Social Media, it doesn’t mean a thing if we don’t take a few steps back and remember that regardless of the technology, meaningful conversations are about respect and relationships. And, I should also point out that the most rewarding dialog has always…

Facebook is the Online Hub for Connected Professionals

As part of the new media regime, strategically participating in Social Media is not only critical to the evolution of PR, it is necessary in order to effectively communicate with the people that can help you extend the conversations that matter to your business. Where do you start? How do you jump in? It all starts with listening and watching, and eventually, participation becomes clear. I too will do my part to help you identify the networks and strategies necessary…

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