Posts Tagged ‘2.0’

Social Networks Grow Up: More Adults Connecting Online


(cc) Brian Solis

As Social Media permeates our rhythm and routine for discovering, creating and sharing content and information online, the gap between generations is rapidly diminishing.

PEW Research released a new report that documents the increase in social networking activity among U.S.-based adults for both personal and professional relationships.

Just over one third (35%) of American adult Internet users have created a profile on an online social network, four times as many as three years ago. However, it is still much lower than the 65% of online American teens who use social networks to showcase their personality and also communicate with others.

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TweetSuite Links Conversations Between Blogs and Twitter

I’ve been observing Dan Zarrella‘s work from a distance for some time and this is the first post dedicated to his work. However, he is someone whom I also hope to collaborate with in the near-term.

Zarrella recently announced TweetSuite, a plugin for WordPress that integrates tweetback functionality into blogs. Much in the same way that trackbacks or linkbacks showcase inbound blogs linking to respective posts, tweetbacks monitor and display individual tweets that also feature links to specific blog content.

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Conversation Prism: The Language of Human Connections is International

When Jesse Thomas of JESS3 and I started to lay the foundation for the Conversation Prism, we realized that it was a much larger task then simply categorizing social networks and placing them within a visually-rich graphic or chart. My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.

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The Undercurrent of a Cultural Renaissance

I had the distinct pleasure of meeting Melissa Pierce recently at The Computer History Museum in Mountain View. Brett Petersel of Mashable and Jane Quigley of Crayon insisted that we connect and I gladly obliged.

Melissa is a professional life coach and also the producer of Life In Perpetual Beta, an ambitious interview-driven documentary that features stripped-down, honest, and unpretentious one-on-one conversations with thought leaders and pioneers in the fields of New Marketing and Social Media.

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BusinessWeek Seeks Guidance on Who To Profile in Social Media

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Stephen Baker and Helen Walters of BusinessWeek recently asked readers to nominate those individuals who are driving the evolution and pervasiveness of Social Media as part of its “voice of innovation” series.

Who is truly the most innovative force within social media? Who’s really making a difference? Who really gets it? Who do you think your fellow BusinessWeek readers NEED to know about?

The submissions are in and I’m honored and humbled to be included in the list of candidates.

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SolutionsStars Video Series Helps Businesses Embrace Social Media

During Blogworld Expo 2008 in Las Vegas, The Network Solutions Team shot footage for SolutionsStars, its online Web series designed to help small businesses harness the potential of Social Media to identify, understand, participate, and excel in the communities that impact their bottom line.

I was asked to participate by good friend Geoff Livingston (the man behind the book Now is Gone). Portions of the resulting footage were edited into two videos as part of the series, The Social Opportunity and Start with Listening.

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Twitority & Twithority Rank Tweets and Keywords By Authority

As online conversations continue to gain in prominence and relevance to any customer and market-focused business, it becomes critically important for marketing and service professionals to listen. It’s the listening that serves as the foundation for identifying, guiding, and establishing meaningful engagement.

What Inspires You?

I’m fascinated and inspired by the unity, education, and collaboration spurred by the socialization of media. The sources for insight, artistry, and influence have proliferated globally, giving voices to, and creating communities for, every day people who share ideas, passion, and aspirations.

The Social Revolution is Our Industrial Revolution

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Social Media Predictions for 2009 – Introducing Social Syndication and Aggregation

My good friend Joe Pulizzi, founder of the Junta42 content and custom publishing network, has compiled an impressive list of 47 social media and content marketing experts to share their advice and predictions for 2009.

The list includes insight from renown pundits and visionaries including:

Paul Bradshaw
David Meerman Scott
Scott Monty
Sally Falkow
Jason Falls
Toby Bloomberg
Marc Meyer
Ann Handley
Paul Gillin
Valeria Maltoni

Here’s my prediction:

2009, The Year of Social Aggregation & Syndication: Scrapplet Paves the Way

I have had the privilege to help guide, mold, and launch many companies over the years. The Social Web, and its supporting community, influence the development of innovative, rich and useful applications. The socialization and metamorphosis of content creation, discovery and distribution continues to inspire and strengthen my passion for participating in its evolution.

Recently, PeopleBrowsr made its Public Alpha debut to become the dashboard for your distributed social graph, starting with Twitter. Currently, I’m working with Steve Repetti on his latest brainchild Scrapplet, an emerging canvas for aggregating and mobilizing your distributed Web profiles, brand, and content.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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