Studying the impact of innovation on business and society

Tag: 2010

How Twitter is Changing: A new study reveals Twitter’s new direction

2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there’s still much room to mature and develop, Twitter’s new direction is crystallizing. With a new look, Dick Costolo as the new CEO, and an oversold new advertising platform, Twitter is growing into something not yet fully identifiable, but formidable nonetheless. At a minimum, Twitter is an extension of each one of us. It feeds…

Report: Top 20 Brands on Twitter – April 2010

Twitter is a stream of incredible collective consciousness. Every day, people all over the world share their experiences through a truly personal lens, providing insight into the real-world experiences and observations that inspire conversations, define communities, and move markets – all in real time. Perhaps one of the most profound and largely untapped treasures in all of Social Media, Twitter indeed represents one of the world’s richest conversation mines. The openness of Twitter holds the information necessary to learn, adapt,…

Social Marketing in Twenty Ten

Every year closes with summaries of the top stories as well the predictions for the year ahead. Heading into Twenty-Ten, I contributed to several prediction roundups including Junta42, ContactCenterWorld, ZDNet, among others. What I didn’t do however, is write about the endless predictions for the future of marketing, media, business, et al. While there were many excellent contributions, I focused on other writing priorities. When I received an end of year 2009 report on the Top Social Computing Predictions for…

Our Journey Defines Our Future in Social Media

Source: ShutterStock What follows is my opening address to the Social Media World Forum… As we look ahead to 2010 in the world of social media, we should first stop to appreciate how far we’ve come in this journey to new found relevance and presence. Social media served as a great equalizer. The technology and the corresponding networks that freely connected us, democratized the ability to publish and share content, weave more meaningful relationships, as well reset the ecosystem for…

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