Posts Tagged ‘360’

The Socialization of Business: Your Dirty Little Secrets are No Longer Secrets

If a conversation takes place online and you’re not there to hear it, did it really happen?

Conversations do not fall into a black hole never to be heard again. And, there is no event horizon preventing their escape.

The social effect is more powerful than we realize. The truth is that if one voice or a chorus of voices finds the right audience, not only will businesses realize that conversations are taking place, they will find a miraculous cure for deafness. And rather than merely reacting, they’ll take the position of leading situations and opportunities.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Pushing forward by Brian Solis
  • Relationship Economics by LinkedIn + Altimeter Group - Figure5
  • Relationship Economics by LinkedIn + Altimeter Group - Figure4
  • Relationship Economics by LinkedIn + Altimeter Group - Figure3

ARCHIVE