Posts Tagged ‘3f’s’

You Can’t Measure What It Is You Do Not Value

ROI is as popular an acronym in social media as OMG or LOL are in TXTING. No matter how much you believe in social media, the reality is that management needs to know, what’s the ROI of Tweets in “the” Twitter or Likes in “that” Facebook thing that all the kids are talking about? Kidding aside, the future of social media within your organization and the value your customers experience in their networks of relevance is in your hands.

The Difference Between Friends, Fans and Followers

With every day that passes, brand managers are learning the value of presence in social networks. The extent to which new media permeates a company’s fabric depends on where in the world the company is based, as well as the prevailing culture of its organization. What’s clear however, is that brands are paying attention.

Social media and our understanding of its promise are raw. I’ve always believed that media and ensuing behavior are evolving faster than our ability to master it. As such, it relegates us to an important, not menial role of student versus expert.


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian



  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo