Studying the impact of innovation on business and society

Tag: 4ps

Silicon Valley Uncovered: The evolution of tech, media and its impact on society

Silicon Valley Uncovered: The evolution of tech, media and its impact on society

In 2010, my dear friend Hermione Way invited me as the first-ever guest on her then new show, “Silicon Valley Uncovered” for TheNextWeb. It aired on January 18th, 2011. I share this with you because the conversation, while several years old now, is strangely better suited for today and the modern times in which we live and work. I’m not even sure how I stumbled across this interview. To be honest, I’m taken aback by how prescient and philosophical this conversation…

Exploring the Fifth and Sixth P of Marketing

Exploring the Fifth and Sixth P of Marketing

For years I’ve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of “Ps” and whether or not they’re still relevant. I suppose that’s a debate for another time. Instead, I’d like to introduce of two additional Ps that will propel a decades old concept and modernize it for a social economy. Truth be told,…

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