Video: Facebook as an Advertising Medium + Media A.D.D.

• August 10, 2010
• 21 Comments

In part two of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review the viability of Facebook as an advertising platform. The discussion brings up elements introduced in my recent post introducing the concept of The Last Mile and how everything begins with the First Mile. We also review the ever-thinning attention span (Media A.D.D.) and ideas introduced in Part Two of the Hybrid Theory Manifesto.

Does Social Networking Impair Learning?

• August 30, 2009
• 99 Comments

Source: PBCentral

It is not only an interesting question for those who run rampant in the streams of the social web, it’s an intellectual voyage that unravels answers that just may hit home.

According to a Stanford study, multitaskers are “suckers for irrelevancy” according to communication Professor Clifford Nass, one of the researchers whose findings are published in the Aug. 24 edition of the Proceedings of the National Academy of Sciences. “Everything distracts them.”