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Improving Customer Targeting and Personalization Through Social Identity

Improving Customer Targeting and Personalization Through Social Identity

Guest post by Andrew Jones (@andrewjns), analyst at Altimeter Group covering Social Media and Customer Experience Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers an opportunity to better know and engage audiences with compelling, personalized content and experiences across channels. The following is a condensed excerpt from a forthcoming report. The Fragmented Customer Journey The customer journey has become incredibly fragmented, moving…

3D On All Platforms: Is It Worth It?

Guest post by James Stewart, Director at Geneva Film Co The debate surrounding 3D’s viability across all platforms continues to rage. Nay-sayers maintain that 3D is merely a “flash in the pan”… a “fad”… soon to fade into technological obscurity. Yet visionary artists and innovators continue to drive 3D technology deeper into the very fabric of our screen-based culture. For brands, agencies, and content creators, is it worth it? In a word: YES. THE 3D REVOLUTION James Cameron’s Avatar set…

Twitter Promoted to Ad Network

Four-and-a-half years ago, Jack Dorsey sent the Tweet that would eventually spark a social revolution. At just 24 characters long, Dorsey and the Twitter team introduced us, one by one, to a new medium for connecting and communicating with one another. It would forever change how its community shared, discovered, and learned, setting the stage for a new era of influence and relevance. And in just four short years, Twitter would emerge as something more personal than a social network,…

The State and Future of Twitter 2010: Part Two

The influence and promise of Twitter is only now starting to materialize. Everything that occurred prior to Chirp has lead us to this moment and as such, is almost worthy of categorization as BC (Before Chirp). Everything that happens now, is almost symbolic of a new movement (AC, After Chirp) and as such, it essentially starts a new chapter in the evolution of Twitter. To truly capture the State and Future of Twitter and all that was revealed during its…

We’re Spending More Time with Social Media: Advertisers Follow

Source: Shutterstock The attention dashboard is rapidly emerging as the online hub for sharing and discovering information, connecting us to people, content, and events in real-time. According to research, we’re already spending more time in social networks than we are in email. New studies are only fortifying these findings, documenting an increase time spent specifically in Social Media and blogs. In fact, the Nielsen Company reports reports that time spent on social networks and blogs accounted for 17 percent of…

Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

This is the unabridged version of my latest post on TechCrunch. This version dives much deeper into the challenges, pitfalls, psychology, and associated opportunities to more effectively navigate this complicated, but imminent issue. Source In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we will soon see guidelines and corresponding penalties to serve as governance for future engagement. My views and opinions of how the FTC is…

Facebook Advertising to Surpass MySpace by 2011

MySpace has been losing “face” over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics. According to a Compete.com, Facebook received 122,559,672 unique visits in June 2009 twice that of rival MySpace, which realized only 60,973,908 unique visitors.  In year-over-year comparisons, Facebook volume skyrocketed with 248.17% while Myspace slightly recoiled, down 5.65%. The good…

Twitter Bowl 2009: And the Winners are…

Jeremiah Owyang, Chris Heuer, Louis Gray, Guy Kawasaki, and Jesse Stay (founder of SocialToo) and I hosted the second annual Twitter Bowl 2009 during the big game – additional history here. Jesse Stay worked tirelessly to help us create a scalable and efficient system on SocialToo to track and share votes on Twitter. Thank you Jesse. Now let’s take a look at the play-by-play and the final score in this year’s Twitter Bowl 2009. As Michael Pilla stated on Twitter,…

Introducing the 2009 Twitter Bowl; Rate Your Favorite Super Bowl Ads on Twitter

Note: to bypass the background story and skip straight to the instructions for Twitter Bowl, click here. In 2008, Jeremiah Owyang had a great idea to extend the conversation about Super Bowl ads from my living onto Twitter. Chris Heuer, Stephanie Agresta, Darryl Siry, Ben Metcalfe, Eric Gonzales, and I quickly supported the idea and set up a series of Twitter stations to kick things off. Josh Bernoff of Forrester analyzed 2,500 tweets and organized the results into an impressive…

Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humanize Stories and Ads

Disclosure: I am collaborating with Anheuser-Busch on the creation and release of AB-Extras.com Today Anheuser-Busch announced AB-Extras.com – a social media destination for Bud fans 21 years of age and older to reveal the human element and stories behind the ads that will premier during the Big Game. AB-Extras.com is a unique social platform for the internal PR team at Anheuser-Busch to also work more effectively with traditional and digital press and bloggers using the tools and services that they…

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