Posts Tagged ‘adapt or die’

From Social Commerce to Syndicated Commerce


Part 10 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel.

Today’s social media best practices will show you the marvels of creative marketing in social networks, the benefits of customer service on Twitter and blogs, innovations in co-created products and services, and insights into how to build a more engaged business. As organizations migrate from rigid to social business models, no line of business, department, function, or small business for that matter, will go untouched or unchanged. So what’s next? As you can see in the image above, one of the more aggressive trends on the horizon is social commerce and it centers on improving the complicated relationships that exist between…

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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  • Brands are co-created
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  • "Customer centricity starts by investing in a culture of putting the customer first. Technology then amplifies your purpose so that it creates and extends value to those seeking it." - not sure who created it, but if it's you...thank you!
  • Generation Z will never know what it’s like to dial 411 and answer questions like, “What city please?” and “What listing please?”  Or, then get frustrated only to try multiple listing names to finally hear, “I’m sorry, I can’t find that listing.”

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