Top 10 Ways to Become a Real Social Media Expert

• June 1, 2010
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The headline is shared mostly in jest, but this topic is one worthy of serious attention. The question at hand is whether or not the general advice shared in popular blogs and books when designed to be snappy, shareable, and consumable, help or hinder the ability to learn critical and important lessons in social media.

I recently read a post by Alan Maites that used an article that I wrote for AdAge as the nexus for an industry-wide quest to seek answers for specific marketing challenges and ambitions. Chris Syme also continued the discussion.

PR for Startups Now Available as a Free ebook

• January 9, 2008
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I recently spoke at an SVASE StartUp University event in San Francisco to discuss PR and how startups can effectively leverage the right strategies, tools and tactics in order to gain visibility at every stage of their growth – without breaking the bank.

Early stage and bootstrapped startups must embrace DIY (Do it Yourself) or outsourced PR as their product reaches advanced alpha in order to build strategic visibility without losing precious time.

It all starts with answering a several important questions:

New ebook: The Art and Science of Blogger Relations

• January 2, 2008
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Happy New Year everyone!

The discussion around blogger relations is more relevant now than ever. And quite honestly, with every debate, exploration, and analysis, these conversations only fuel the advancement and improvement of Public Relations overall.

It makes us think.

Lest we forget, there is a significant percentage of bloggers, reporters, and analysts who think we’re useless – we’re merely spin artists who focus on pitching, blasting, and cranking out poorly written press releases. We contact people without caring or knowing their interests or passions without knowing what we’re talking about or why it should matter to them. That’s the perception.

PR Advice for Startups

• December 27, 2007
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In celebration of Alex Iskold’s brilliant toolbox for startups on Read/Write Web today, I’ve decided to join the conversation to help startups make PR work for them now and in the long term.

PR is one of the most misunderstood disciplines in the marketing department and many startup entrepreneurs and even veteran executives are quick to under estimate and under value it, or on the contrary, expect PR to solve all of their marketing needs all with just one email or press release.