comScore recently released a report that triggered nothing short of a “sky is falling” media panic. Led by Adweek asking if Facebook is getting uncool for the 18-24 year olds, the media is speculating as to whether or not a mass exodus is underway with much of the blame focusing on parents “ruining the party” for younger demographics.
Here’s what we do know…
My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.”
Here’s an excerpt:
Yes, it’s a new year. And no, this isn’t another “Top trends for 2008” piece. For the last 12 years, you’ve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to “engage” brands, and the people behind them, in the “conversation.”