Lifestyles of the Rich and Social

• June 9, 2010
• 74 Comments

In June 2008, I presented at a conference in Southern California where I debuted The Essential Guide to Social Media. While it seems like a lifetime ago, I remember this event distinctly because a couple of the questions at the end of conference addressed luxury brands specifically. And, they’re questions that many ask or have yet to ask today.

What role do luxury brands take on the social web and what is the corresponding voice and personality associated with the activity. When do luxury brands engage and does interaction take away from the stature and prestige of the brand?

Affluent Magazine To Run My Monthly Gadget Column

• September 2, 2006
• 1 Comment

Ok, it’s definitely not CrunchGear , but it’s still a fun extension of PR2.0 and my work at FutureWorks PR.

I’ve always had a passion for gadgets and new technology and have been recently featured in Entrepreneur, San Jose Business Journal, Tech Web, AP, among others over the years, for how I use technology in business.