Studying the impact of innovation on business and society

Tag: aha

How Businesses Learn the Value and Impact of New Media: Uh-Oh vs. Aha Moments

In celebration of National Small Business Week… This year, Social Media marketing will gain significant support in resources and investment across businesses of all shapes and sizes. So what’s new? Now, a line is being drawn between edglings and underlings. Where we choose to stand affects the presence of our brand and value in new markets and our ability to capture attention where and how it is focused – both online and in the real world,. On one side of…

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