Studying the impact of innovation on business and society

Tag: airbnb

Does your brand have an experience style guide?

Does your brand have an experience style guide?

X has opened the doors to new countries and experiences and for that, I am truly grateful. Recently, I had the opportunity to visit Singapore and also Hong Kong. I already want to go back. While in Hong Kong, I meet with Soon Chen Kang 江欣珍 at Campaign Magazine to discuss X, the state and future of brand and the importance of experience design in all aspects of customer/employee engagement. I wanted to share the conversation with you here… Does your brand…

Build Platforms, Not Just Products

Build Platforms, Not Just Products

Guest post by David Rogers (@david_rogers), faculty at Columbia Business School and author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age. This excerpt is from Chapter 3, on how businesses need to transform their strategy for competition. Download a full chapter at www.DigitalTransformationPlaybook.com In 2007, two recent graduates of the Rhode Island School of Design, Brian Chesky and Joe Gebbia, were struggling to pay the rent on their apartment in San Francisco. When they heard that…

What Makes a Truly Great Experience?

What Makes a Truly Great Experience?

I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Experience When Business Meets Design as the company’s latest title for its monthly book club. As part of the club, IBM hosts a series of activities for employees and the…

Why is AirBnB Singled Out by Government When Web 1.0 Competitors are Ignored?

Why is AirBnB Singled Out by Government When Web 1.0 Competitors are Ignored?

Bloomberg’s Christian Thompson recently published a story on AirBnB and how it is and isn’t different than many Web 1.0 sites such as HomeExchange or HomeAway. Although only one or two lines from our discussion made the final story, the question and the answer are significant enough to share in this short post. Bloomberg: My question was why an outfit like Airbnb gets all this heat when something like Home Exchange doesn’t? My French in-laws use it all the time…

Pivot: The Total Digital Experience

Pivot: The Total Digital Experience

The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging…

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