Posts Tagged ‘ama’

Exploring the Fifth and Sixth P of Marketing

January 29, 2013
51 Comments

For years I’ve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of “Ps” and whether or not they’re still relevant. I suppose that’s a debate for another time. Instead, I’d like to introduce of two additional Ps that will propel a decades old concept and modernize it for a social economy.

Categories:

Business - Marketing

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

Follow @briansolis

RECENT TWEETS

- @briansolis RT @LinkedInPulse: "The future of work is screwed," writes @briansolis. Here's why. http://t.co/9NHIykf1un http://t.co/LqDp0iysUS
- @briansolis The 10 Reasons Your Company is Creating a Culture of Mediocrity Measured by Unhappiness and Low Morale https://t.co/xMHzd5o34b