Posts Tagged ‘analytics’

Without Analytics, Big Data is Just Noise

Guest post by Eric Schwartzman, founder and CEO of Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace. Follow him on Twitter @EricSchwartzman

The online Boston Marathon bombing witch-hunt last week dragged social media down to a new low.

Social media has become “the cocktail party from hell,” writes Maureen Down in her column “…with the flood of information jeopardizing meaning.”

What’s the R.O.I.? A Framework for Social Analytics

“Not everything that can be counted counts, and not everything that counts can be counted.”
- Albert Einstein

Say hello to my little friends, R.O. & I.

Yes. Return on investment have become the bane of an entire new media industry. However, avoidance is not the answer.

While the question of “what’s the R.O.I. of social media” is difficult to answer, it is necessary as it forces us to dig deeper. The result is maturity.

SXSW Was a Tweet Success: Analyzing 2009-2010 Activity and Sentiment on Twitter

As you may or may not know, I am, among many other things, a contributing data analyst at PeopleBrowsr, a leading provider of social search and conversation mining tools and services.

While PeopleBrowsr receives the activity feeds of many prominent social networks, among the most fascinating to analyze, is of course, the real-time micro conversations that populate Twitter and the passionate people who tweet towards significance.  In the past, we gawked at Twitter’s Most Engaging Celebrities and also boarded Twitter’s Most Engaging Airlines. Now let’s take a look at the very place that catapulted Twitter into the spotlight, our beloved SXSW Film, Interactive and Music Festival.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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