Posts Tagged ‘andrew jones’

Improving Customer Targeting and Personalization Through Social Identity

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Guest post by Andrew Jones (@andrewjns), analyst at Altimeter Group covering Social Media and Customer Experience

Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers an opportunity to better know and engage audiences with compelling, personalized content and experiences across channels. The following is a condensed excerpt from a forthcoming report.

The Internet vs. Facebook in 10 Years [infographic]

When we take pause to appreciate where we are, we can truly appreciate just how far we’ve come.

I recently stumbled across an interesting infographic as it made the rounds across the social web recently. Created by bestedsites.com, the graphic visualizes the meteoric rise of the Internet in just 10 years. For example, in 2002, the Internet boasted 569 million users, which represented 9.1% of the world population. In 2012, that number skyrocketed to 2.27 billion at 33% of the world population. Another tremendous stat is the daily time spent online. In 2002 it was only 46 minutes a day (that was probably the time it took to load one web site). In 2012, it’s clocked four hours a day.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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