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Tag: andrew jones

Improving Customer Targeting and Personalization Through Social Identity

Improving Customer Targeting and Personalization Through Social Identity

Guest post by Andrew Jones (@andrewjns), analyst at Altimeter Group covering Social Media and Customer Experience Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers an opportunity to better know and engage audiences with compelling, personalized content and experiences across channels. The following is a condensed excerpt from a forthcoming report. The Fragmented Customer Journey The customer journey has become incredibly fragmented, moving…

The Internet vs. Facebook in 10 Years [infographic]

The Internet vs. Facebook in 10 Years [infographic]

When we take pause to appreciate where we are, we can truly appreciate just how far we’ve come. I recently stumbled across an interesting infographic as it made the rounds across the social web recently. Created by bestedsites.com, the graphic visualizes the meteoric rise of the Internet in just 10 years. For example, in 2002, the Internet boasted 569 million users, which represented 9.1% of the world population. In 2012, that number skyrocketed to 2.27 billion at 33% of the…

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