Posts Tagged ‘anthropolgy’

Where and Why: An Unpublished Interview

Rather than let this interesting discussion sink to the cavernous depths of my inbox, I thought I’d share it with you here.

1. You’re known as a visionary of future media as well as a trendspotter… what drew you to this position?

Not sure that they’re as much professions as they represent a labor of love.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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