Posts Tagged ‘audience’

Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media

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Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert. Gahan was Forbes 30 under 30 for Marketing & Advertising and has helped Fortune 500 brands with their YouTube and social media marketing.

The GRAMMY Awards 2012: How social media changed the DNA of the Recording Academy

In celebration of the 54th GRAMMY Awards, we are debuting a special edition of (R)evolution.  Shot on location in Los Angeles, Evan Green, CMO of the Recording Academy discusses the fusion of two worlds, the social explosion and the increasingly sophisticated expectations of consumers.

In this fascinating discussion, we learn how a 54 year old industry body adapted to the change in how people interact with television, music and one another, shifting from watching the conversation to engaging and helping facilitate shared experiences. More importantly, you’ll hear what it took to get management to see the opportunity for the future and how it changed the DNA of the Recording Academy forever.

Time, Tide and the Net Wait for No One by Chief of Naval Operations Adm. Gary Roughead

In June 2011, I was alerted by good friends Dr. Kaye Sweetser and Navy Commander Charlie Brown that Charlene Li and I were referenced in a speech presented by Chief of Naval Operations Adm. Gary Roughead. I was honored to say the least. But, after reading the transcript of the speech, I’m also informed and inspired. I wanted to share the full transcript with you here.

An Audience with an Audience of Audiences

From my new book…The End of Business as Usual

Several years ago, Mollie Sterling shared a picture of a classroom at her alma mater, The Missouri School of Journalism. The picture eventually went viral and in 2008, Apple used it in a press conference announcing a next generation Macbook event.

Video: A False Belief in Numbers? The bigger part of the story = who you are NOT connected to

In the next installment in a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I discuss social media by the numbers. At any given moment, your “fans,” “likes,” followers, commenters, readers, are expecting personalized experiences. Simply catering to an “audience” is borderline antisocial. Addressing the needs and expectations of the social consumer and the various roles they play in business is the minimum ante to continue to sit at the table. At the same time, we also need to look beyond who we’re connected to today and focus on connecting with influential individuals and nicheworks who define our social and commerce landscapes.

Facebook Brings Fans into Focus


Source: Shutterstock

As brands and personalities race to establish online communities and host meaningful conversations in Social Media, Facebook continues to pave the roads that connect them.

If your customers, prospects, and the peers who influence them are active in Facebook, Facebook Fan Pages are then not a question of if, but when and how they’re implemented and cultivated.

Media 2.0 Workgroup Announces Best Practices

As one of the founding members of the Media 2.0 Workgroup, I contribute to the greater collective of intellectual activity dedicated to advancing media and communication.

Fellow members, Chris Saad and Stowe Boyd have been discussing the ethics and best practices around social media and social tools specifically with Eric Blantz and Khris Loux with specific regard to JS-Kit. Independently, I have also discussed and supported a more people-focused approach to connecting with courtesy of those companies that continually force the discussion by upsetting the balance between brand and community.

Distributed Conversations and Fragmented Attention

There’s an incredible discussion circling the blogosphere aka The 250 aka The Echo Chamber regarding distributed conversations and the potential loss of control of our content.

Normally I don’t let myself get caught up in every popular meme cycle, but this is a informative and important conversation and personally I think it’s worth your time. And, it just so happens to be a natural extension to my recent post, “Ladies and Gentlemen, The Conversation Has Left the Building,” which explores how conversations are slowly migrating away from blogs and moving to micro social networks such as Twitter, Pownce, Jaiku, FriendFeed, and now, Shyftr (more on Shyftr later).

The Pitch is Dead – R.I.P.


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We are gathered here to not mourn the death of “the pitch,” but to celebrate its life and how its misuse and oft irrelevance helped us improve the entire communications industry.

R.I.P.

Journalists and bloggers have had it and they’re fighting back. Quite honestly, it’s been a long time coming and we’re bound to see more blacklists and PR people called out for their mistakes.

The Art of Letting Go: Now Is Gone Podcast Series #3

On the heels of the official book release, Geoff Livingston and I continue our podcast series discussing the seven principles of community engagement uncovered in Now is Gone.

  • Message control is the antithesis of social media, which enables people to communicate
  • The video “The Break-Up” serves as the ideal example of this culture clash (just replace the word “Advertising” on his shirt with “Public Relations” and play along

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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