Studying the impact of innovation on business and society

Tag: augmented reality

The Futurists: The Future of Apple’s Vision Pro and Spatial Computing

The Futurists: The Future of Apple’s Vision Pro and Spatial Computing

What’s it like to wear Apple’s Vision Pro mixed reality headset? This week on The Futurists, hosts Brett King, Katie King, and Brian Solis are joined by the dynamic duo of Robert Scoble and Brian Roemmele, both highly regarded futurists as we dive into the implications of Apple’s Vision Pro. Roemmele was at Apple’s launch event and was one of the lucky few to experience Apple’s inaugural take on augmented reality and virtual reality. We also explore spatial computing and…

The Augmented Workforce: How Artificial Intelligence, Augmented Reality, and 5G Will Impact Every Dollar You Make

The Augmented Workforce: How Artificial Intelligence, Augmented Reality, and 5G Will Impact Every Dollar You Make

When my friend Cathy Hackl asked me to write the foreword for her new book with John Buzzell (@buzzxr) the answer was of course, “yes!” Not only is she a long-time friend, but the’s also a leading authority on virtual reality (VR), augmented reality (AR), and spatial computing. I geek out on this stuff! But when I actually read the manuscript, I felt lucky to have been asked. It’s an incredibly important and timely topic for every business and for entrepreneurs…

2020 Trends: Mobile, Voice, Mixed Reality and 5G Set the Stage for Next Generation Customer Experiences

2020 Trends: Mobile, Voice, Mixed Reality and 5G Set the Stage for Next Generation Customer Experiences

My friends at Keap asked me to share my predictions for the annual, “2020 Small Business Marketing Trends Report.” I wanted to share my ideas with you here as well… Next Generation CX Must Be Designed as Native Experiences for Emerging Platforms Search and content are more important than ever when it comes to the customer journey. Beyond digital and social media, mobile was a complete game changer. But many businesses have yet to catch up with how mobile changed…

Brian Solis Quoted In Entrepreneur.com Article On The Business of SXSW

Brian Solis Quoted In Entrepreneur.com Article On The Business of SXSW

A Solis quote about the reasons for the ongoing success of SXSW appears in an Entrepreneur.com article by Carlos Gil titled “Breaking Down the Business of SXSW: How This Global Cultural Festival Rakes in Cash While Churning Out Opportunities for Those Who Make the Most of It.” Solis’ words appear upon Gil’s reflection on “what makes this festival so successful and inspiring” after attending the 2019 event. Solis is described as an author, digital analyst, anthropologist and futurist, as well…

The Future of Brand, Tech and Business is Experience

The Future of Brand, Tech and Business is Experience

If you’ve never attended the Next Conference in Germany, plan for the next event. It combines elements of SXSW in a festival, city-wide format where people, technology, music and art converge into an experience that’s anything but a conference. I’ve had the privilege of presenting at Next over the years. In 2016, I was invited once again (I think for the third time) and I jumped at the chance. Well, actually, I flew to Hamburg, but you know what I…

Brian Solis Quoted In CIO Article About Immersive Technologies

Brian Solis Quoted In CIO Article About Immersive Technologies

Solis offers insight on Augmented Reality and Virtual Reality in a CIO article by Matt Kapko called “Making Waves with Immersive Technologies.” Kapko’s main thread is that “Immersive technologies, including augmented reality, virtual reality and mixed reality, don’t easily fit at most businesses today. But some early successes prove opportunity does exist in enterprise.” He posits that interest is growing, and more businesses are experimenting with the technology — or at least inves-tigating how an immersive expe-rience might improve outcomes…

Facebook is Becoming a Social Operating System for Human Beings and Robots

Facebook is Becoming a Social Operating System for Human Beings and Robots

At f8 2017, Facebook aims to become your social network for reality, augmented reality and virtual reality…really. In the heart of Silicon Valley, Facebook once again hosted its highly-anticipated developer conference, which, for the record, appeals to anyone who follows, designs for, or uses the world’s largest social network. Drawing an estimated 4,000 attendees from all around the world, Facebook’s news blurred the line between reality and virtual reality and human and robot engagement for users in their personal and…

Social Marketing in Twenty Ten

Every year closes with summaries of the top stories as well the predictions for the year ahead. Heading into Twenty-Ten, I contributed to several prediction roundups including Junta42, ContactCenterWorld, ZDNet, among others. What I didn’t do however, is write about the endless predictions for the future of marketing, media, business, et al. While there were many excellent contributions, I focused on other writing priorities. When I received an end of year 2009 report on the Top Social Computing Predictions for…

Goodbye Virtual Reality, Hello Augmented Reality

Credit: Wired If you haven’t yet heard about Augmented Reality or Web Squared, allow me to make a quick introduction. This is the next iteration of the Web and also desktop and mobile applications and is indicative of the future hybrid Web and device experience. And no, it’s not called Web 3.0. Augmented Reality joins the likes of the Semantic Web, Geo-Location, Artificial Intelligence, among many other emerging technologies in what the father of Web 2.0, Tim O’Reilly, refers to…

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected