Studying the impact of innovation on business and society

Tag: augmented reality

Social Marketing in Twenty Ten

Every year closes with summaries of the top stories as well the predictions for the year ahead. Heading into Twenty-Ten, I contributed to several prediction roundups including Junta42, ContactCenterWorld, ZDNet, among others. What I didn’t do however, is write about the endless predictions for the future of marketing, media, business, et al. While there were many excellent contributions, I focused on other writing priorities. When I received an end of year 2009 report on the Top Social Computing Predictions for…

Goodbye Virtual Reality, Hello Augmented Reality

Credit: Wired If you haven’t yet heard about Augmented Reality or Web Squared, allow me to make a quick introduction. This is the next iteration of the Web and also desktop and mobile applications and is indicative of the future hybrid Web and device experience. And no, it’s not called Web 3.0. Augmented Reality joins the likes of the Semantic Web, Geo-Location, Artificial Intelligence, among many other emerging technologies in what the father of Web 2.0, Tim O’Reilly, refers to…

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