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Tag: blog

Recommended Reading – October 2, 2007

The Seven Principles of Community Building: Geoff Livingston reviews the 7 principles of community building Twelve things journalists can do to save journalism: Howard Owens lists 12 steps for journalists to save journalism The problem with newspaper blogs is… Jeff Jarvis argues that newspapers should not be big brands but big collections of brands Ten Questions with Chris Brogan: Guy Kawasaki interviews Chris Brogan on Social Media and Twitter The Conversation: Carlie Flossberg explains the value of blogging to people…

The Future of the Press Release – Part I, Acceptance

The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who read them. The process of writing and distributing a press release can be excruciatingly painful and is almost laughable when you read the final product. Company X Launches World’s First, Industry-leading, Innovative Thingamabob that will Change Our…

Link Love for Sept. 28, 2007

The Effects Of Digg on My Blog – Chris Brogan reviews the impact of Digg on blog posts. The Magic Art of RSS: An Interview with Marjolein Hoekstra by Marshall Kirkpatrick – Marjolein Hoekstra lives in The Hague, Netherlands and writes the blog CleverClogs.org. In the magical world of RSS power use, Marjolein is the High Priestess. Will we never learn? Shel Holtz Reviews the lack of transparency in a recent Microsoft-Burson Marstellar campaign. PR-Squared’s “Social Media Tactics” Series ……

Get a F#ck!ng Blog Already

The title of this post is dedicated to B.L. Ochman. I felt that I’d keep up with the spirit in order to convince companies to stop asking questions and accept the fact that they need to engage. The only question they need to ask is,”what do I need to do?” Good friend Duncan Riley recently asked me to help with an article he was writing regarding PR professionals who also blog and whether or not the companies we work with…

Link Love for Sept. 24, 2007

What Is Influence? – Max Kalehoff explores influence and why it should be a focus of every marketing campaign. The Immediate Media Age: Of Broadband & Blogs – Om Malik discusses how the face of media has changed creating a new medium of immediacy. Valley PR Blog, 5 Reasons to Use Social Networks – Linda VandeVrede discusses 5 reasons to use social networks for PR professionals. Features a quote from yours truly. Social Media: Evolution to Execution – Excellent discussion…

Link Love for September 19, 2007

Truth and Transparency and the Pursuit of Happiness – Brian Blank talks about the need for companies to participate transparently in the new world of social media without applying old school tactics to the process. Analysts of social media – A list of the top analysts covering social media Top 50 analyst bloggers – A ranking of the top analysts who actively blog NxE’s Fifty Most Influential Bloggers – There are literally millions of bloggers out there, each of them…

Building a Bridge Between Your Story, Bloggers, and People – Part I

To all of you advanced new media PR professionals, this post may seem a bit remedial in comparison to some of more technical and exploratory subjects we usually cover. Last year I ran a series covering blogger relations Forward Moving, a specialized blog dedicated to PR education. Due to unexpected demand, I’ve been asked to update these posts and re-run them as an ongoing series. I’m happy to do so. I’ll try to double up on posts to make sure…

Social Media is Transforming Marketing and Public Relations

I had the pleasure of recording a podcast with Jennifer Jones for PodTech‘s award winning Marketing Voices show – one of my favorite podcasts out there. Jennifer is a class act and is one of the leading examples of how industry veterans can migrate and excel in the world of new PR. We discussed my recent paper, “The Future of Marketing: How to Integrate Social Media into Marketing” and how to help PR professionals embrace the shifts in taking place…

PRWeek Responds to 3.0 Fallout

In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine’s edict that PR was entering the 3.0 era. My original article is here. Instead of directly addressing the arguments and points of contention circulating in the blogosphere, Julia explained the rationale behind the 3.0 moniker, “Sometimes editors fall so in love with their ideas, they neglect to properly explain them. Judging by some of the blog posts about our ‘Public Relations 3.0’…

PRWeek Claims Industry Enters Age of PR 3.0 – They Couldn’t be More Wrong

Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea. Excerpt from my post, “And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.”…

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