Posts Tagged ‘blogger’
Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in one-to-many, faceless broadcast campaigns.
Personality wasn’t absent in certain mediums, it was missing from day-to-day communications.
For the most part, this pattern seemingly served its purposes, fueling the belief that brands were in control of their messages, from delivery to dissemination, among the demographics to which they were targeted.
It scaled very well over the years, until it didn’t…
While social and citizen media expand in influence and reach, we can’t ignore or neglect the prominence, credibility, and authority of traditional media – no matter how dearly we’re enamored with shiny new objects.
BurrellesLuce recently published its 2009 Top Media List for 2009, which includes newspapers, blogs, consumer magazines and social networks. I’ve included all but social networks below as the rankings are outdated and inaccurate. I’ll publish an updated list shortly.
Top 100 U.S. Daily Newspapers
Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.
According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.”
TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream.
It’s been an incredible week for stats, demographics, and authority trends related to Social Media this week.
The Social Web is our Industrial Revolution and our Renaissance period. It is at the very least completely transforming how we communicate with each other and how we also discover and share content.
Twitter, Facebook News Feeds, FriendFeed and other micro communities that define the Statusphere, are captivating and distracting our focus. But, while many argue that it’s decreasing productivity, I say it’s arousing a more active, engaging, and enlightened community of media literate information socialites.
What follows is the unedited Director’s Cut of my latest post on TechCrunch, “Are Blogs Losing Their Authority To The Statusphere?” My definition of Statusphere.
Depending on which numbers you source or believe, all reports agree that the blogosphere continues to expand globally.
As the leading blog directory and search engine, Technorati maintains a coveted Authority Index which is considered amongst bloggers as the benchmark for measuring their rank and selling their position within the blogosphere. Authority is defined as the number of blogs linking to a website in the last six months. The higher the number, the greater the level of Authority a blog earns.
Is 2009 the year you finally dive into the world wide web of blogging? Or, is it the year you switch blogging platforms or services? It is for me. In fact, I’m exploring the near-term migration of PR 2.0 from Blogger to WordPress (both self-hosted).
Make no mistake, even with the popularity of micro communities such as Twitter, aggregated streams/lifestreams such as Strands and FriendFeed, and tumblelogs (Tumblr), blogging is still one of the most effective and visible stages to spotlight your expertise, thoughts, advice, opinions, and insight (for you and your company.) It fuels discovery and it conveys adeptness and reinforces participation.
Stephen Baker and Helen Walters of BusinessWeek recently asked readers to nominate those individuals who are driving the evolution and pervasiveness of Social Media as part of its “voice of innovation” series.
Who is truly the most innovative force within social media? Who’s really making a difference? Who really gets it? Who do you think your fellow BusinessWeek readers NEED to know about?
The submissions are in and I’m honored and humbled to be included in the list of candidates.
In the era of the Social Web, transparency, engagement, and a commitment to authentically connect people to your story are essential principles for practicing successful and meaningful Public Relations.
Concurrently, the socialization of media is creating new communities and communications channels that are empowering journalists, bloggers, analysts, as well as everyday people, to actively and passionately contribute, share, and discover the stories around us. It’s changing the information ecosystem.
Conversations continue to splinter throughout every new blog post, micromedia community, network, lifestream and aggregated community across the Social Web. While some services are attempting to aggregate and host these conversations through a personal, customizable dashboard supported by yet another complementary social network, the truth is that they only continue to fragment our attention as well as our ability to consistently participate in every community where our contribution may be beneficial. From here on out, we have to carefully choose where we engage simply because we can’t participate in every network, regardless of our noblest of intentions. We need to prioritize our activity.
Note, This is the uncut, unedited version of my TechCrunch post, “The Big Conference Launch: How to Stand Out from the Crowd.” I’m also running this version to provide a deeper understanding of how to rise above the noise with at least 124 other tech companies/products competing for mind share at TechCrunch50 and DEMOfall.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.