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Tag: blogger

Ladies and Gentlemen, The Conversation Has Left The Building

Earlier this year, I wrote “The Value of Online Conversations,” to share and talk through my thoughts related to improving the quality of online discussions in the face of potential degradation and decentralization of important online discussions. We live in the era of Social Media, which represents the socialization of content and conversations as well as the creation of communities around thoughts and ideas. People are the hubs of information and we’re witnessing the creation of mini-societies that expand, contract,…

10 Steps to Building a Better Blogger-Relations Program

Special thanks to Ann Handley at MarketingProfs for running my latest post on Blogger Relations, “10 Steps to Building a Better Blogger-Relations Program.” What was originally supposed to be an except from my free ebook, “The Art and Science of Blogger Relations,” I wound up writing something altogether new, based on the same principles that are prevalent throughout the book. You’ll need a premium account to read it. If you don’t already have one, you can sign up for a…

Should PR Agencies Blog?

Sam Lawrence lit a fire under those in Social Media and PR today by sharing a story about whether or not his PR agency of record should blog about working with Jive Software. Jeremiah Owyang, Chris Brogan, Strumpette, and many others discussed it on Twitter (my favorite place for listening to and joining amazing and insightful conversations.) Sam’s headline says it all, “I want our new PR Agency to blog about us but they don’t want to.” He’s certainly no…

PR People: Do As I Say, and, As I Do

…bloggers, reporters, that goes for you too. Tom Foremski and me at a recent PRSA event, holding “Now is Gone” You’ve heard it a million times. Read the work of the person you’re trying to reach before you pitch them. Sometimes we do. Most of the time we don’t. And, we’ve all witnessed what happens when you don’t – thank you very much Mr. Chris Anderson. Tom Foremski is not only a brilliant journalist, videographer, and blogger, he is also…

Don’t Throw Out that Social Media Rulebook Quite Yet

…use some of it as a reference guide instead. I have to hand it to Chip Griffin. His recent post, “Throwing Out the Social Media Rulebook” is thought provoking to say the least. In his post, Griffin assertively proclaims, “I’m here to tell you that most of the rules are bunk, and we as an industry to ourselves a disservice by frightening off potential participants with absurd proclamations of the way things must be.” I like it. I agree with…

Blog This! December 1, 2007

Now is Gone, Our Book, Gets a Group on Facebook Thanks to Peter Corbett who created the group. And also thanks to Jane Quigley for creating a “Product” page for the book on Facebook as well. Buy Now is Gone now! Great Moments in PR PR is just getting slammed by bloggers who are right in their complaints about lazy flacks, but wrong in their approach to change things for the better. Social Media Is Organic Ike Pigott is awesome…

The New Rules of Breaking News, Beware of Embargoes

Part Four of a series discussing blogger relations, “Building a Bridge Between Your Story, Bloggers, and People.” Scroll to the bottom to read this article with a white background. The New Rules of Breaking News was written to open your mind and unlock creativity when introducing new products and services. It subscribes to the notion that there isn’t one “audience” to any given story or campaign. There are opportunities outside of the usual routine of drafting press releases and blasting…

Bloggers Versus PR – The Aftermath and What We Learned

Aaron Brazell of Technosailor hosted an incredible and informative roundtable to discuss the state of PR, reporters, and bloggers. The conversation was focused on five questions and included the answers of Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Following is the complete Q&A; with my answers to help make it easier to read. The complete balance of everyone’s answers are available at Technosailor. (Also scroll down to the bottom to download this as a Word doc…

Blogworld Expo: Building Relationships with Bloggers

Building relationships with bloggers has been the hot topic of the last year, with an emphasis on the last couple of weeks – courtesy of Mr. Chris Anderson (btw, thank you Chris for sparking some of the most important and invigorating discussions to take place in PR in quite some time). I was invited to join Marc Harty of PR Traffic to speak about how and why to build relationships with bloggers at Blogworld Expo in Las Vegas. The room…

Blog This – November 10, 2007

Does What Happens in the Facebook Stay in the Facebook? A very interesting video that should remind us that what we share on the Web and in social networks (in this case Facebook) is discoverable and usable by people you don’t know and could come back in ways you would never expect. I touched upon this a bit in “Beware of What You Share in the World of Social Media.” Explaining what the “Social Graph” is to your Executives I…

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