Posts Tagged ‘blogger+relations’
The latest installment of “Blogger Relations” has run over at Forward. Thanks to Erin Caldwell for publishing each chapter.
The previous article discussed, “Reaching the Blogosphere – Finding Bloggers in Your Market” using tools such as Technorati, Sphere, Google’s BlogSearch, Blogpulse, Alexa, CyberAlert, BuzzMetrics, Cymfony, and Umbria.
The new article explores how to identify the right bloggers for your market and how to best reach them and why they should even receive your news in the first place.
Many thanks to Lee Odden over at Top Rank Online Marketing for listing a couple of my articles in his guide to Blogger Relations 101. It’s a great post and definitely worth reading.
I’ve been writing a series that explores how to target, reach and measure blogger relations over at Forward Moving. I’m already at article #4, out of maybe 5 or 6. Truth is that it could be a book, but really, it doesn’t need to be.
Part three in a series written to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) is now live on Forward Moving .
“Blogger relations is a necessary addition to a PR program because citizen journalists, enthusiast bloggers, and accredited journalists with blogs, within a given community/market, can strongly influence consumer behavior. ”
Forward’s mission: To provide a comprehensive, ever-evolving, online springboard for students and young professionals in PR.
My article…Part 2 of who-knows-how-many in a series to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) just ran on Forward Moving.
“Blogger relations is an important addition to a PR program because enthusiast bloggers within a given community/market can strongly influence consumer behavior. According to Technorati, it is tracking more than 51.5 million blogs, of which, many are speaking to and advising your customers on their next move.”
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.
Brian has authored several best-selling books including
What’s the Future of Business (WTF),
The End of Business as Usual.
His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.