Studying the impact of innovation on business and society

Tag: bloggers

Blogger Relations – Forward Features My Latest Chapter in the Series

The latest installment of “Blogger Relations” has run over at Forward. Thanks to Erin Caldwell for publishing each chapter. The previous article discussed, “Reaching the Blogosphere – Finding Bloggers in Your Market” using tools such as Technorati, Sphere, Google’s BlogSearch, Blogpulse, Alexa, CyberAlert, BuzzMetrics, Cymfony, and Umbria. The new article explores how to identify the right bloggers for your market and how to best reach them and why they should even receive your news in the first place. Please vote…

Dead 2.0 Runs Killer Article – Should VCs fund bloggers’ wet dreams?

Skeptic over at Dead “Twenty” – inside joke– ran an impressive post today regarding the ideas, benefits, and consequences of blogs taking VC funding. I’ll run a few excerpts, but make sure to jump over there and read the full article. He starts by asking, “So the question is, can bloggers successfully build businesses that are worth funding?” Then continues, “An even better question is: why raise the money?” His post explores the market as well as high profile funded…

Social Media Leads the Way – Blogs as Important as Traditional Media

Social media is becoming pervasive and more importantly, extremely influential among the people buying products and solutions. According to a recent survey, and all the rage at the recent Search Engine Strategies conference in San Jose, Outsell, a marketing research firm, recently interviewed 7,000 professionals in corporations, government, healthcare, and academia to find out: o How much time they spend searching and reading info for their job: 12 hours per week. o Where they search and read that info “The…

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