Posts Tagged ‘blogher’

Engage or Die! ROI vs. ROP in Social Media

This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media.

The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications.

From Social Media 2 Corporate Media – Part I

I ran this post over at Social Media Club and felt it relevant to share with you here as well. I’ve also added a few additional pieces to keep it fresh and interesting for those who may follow both blogs.

It’s easy to get caught up in the rapidly evolving world of social media and sometimes I have to stop and remember that there’s a whole other world out there that thinks social media is a group of friendly journalists.

This Monday, 1 Afternoon, 2 Understand Social Media

Just a reminder that on Monday, 10/23, the Social Media Club is hosting its latest event, “From Social Media to Corporate Media.” I believe it’s almost sold out, so register asap. If you enter the code ‘IGETIT’ you’ll receive $50 off the ticket price.

SM2CM will offer an interactive workshop for high tech communications professionals. It will be held in SAPs lavish conference center in Palo Alto from 1 to 6 p.m.

From Social Media to Corporate Media, An interactive workshop for high tech communications professionals

Our news release regarding “From Social Media to Corporate Media” crossed PR Newswire this morning. The event is around the corner, so we hope to see you there!

Here’s the release:

PALO ALTO, CALIF. 10/17/06 – Social Media Club today announced its first workshop for high tech communications professionals. On October 23rd, From Social Media to Corporate Media (SM2CM), will offer an interactive workshop for high tech communications, PR, and advertising professionals to better understand Social Media. SM2CM will be held in SAPs conference center in Palo Alto from 1 to 6 p.m.

1 Afternoon, 2 Understand Social Media – Palo Alto, 10/23

When I heard that Chris Heuer, Tom Foremski, and Giovanni Rodriguez wanted to put together a local event to help communications professionals “get” social media, I had to jump in.

Like a group of banditos, we’re all out there running around trying to share the knowledge and benefits of social media and help escalate the overall value and perception of corporate communications in a web-driven world.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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