I recently ran “The Definitive Guide to Social Media Releases,” which has received some great feedback. Thank you everyone!
Even though it’s a blog post, it doesn’t mean that its shelf life is merely limited to the brief period of time in between new posts. I’d like it to live on and evolve over time as we learn more about SMRs. And, you’re a big part of that evolution.
The Social Media Release is back in the spotlight once again and its sparking conversations, inspiring experiments, and raising confusion along the way.
This time, intent and distribution take center stage.
Good friends Todd Defren and Christopher Lynn took the time to research how wire services are positioning their products for Social Media. Todd posted the results here. Great work guys!
Basically, when you call your local representative, you’re presented with the following capabilities.
Alright, while we’re at it…guess who holds the number one spot on Blogpulse? Nope, not TechCrunch, it’s the The Web 2.0 Bullshit Generator™ brought to you by Emptybottle.org.
According to the homepage, “The web is getting hot and sweaty again, and the dollars are flying almost as fast as the bullshit.”
That statement couldn’t be more accurate. As someone working in PR and writing for this site, you have no idea how many of these verbs, adjectives, and market disruptors I hear on a daily basis.
This is a hilarious and painfully accurate parody of the unique world of Web 2.0 logos…although we’re missing lime green here. The Web 2.0 Logo Creatr by Alex P. has created a small frenzy on the web and managed to climb to # 15 on the latest BlogPulse analysis report.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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