Posts Tagged ‘blogs’
Part 6 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel.
The state of social media is no insignificant affair. Nor is it a conversation relegated to a niche contingent of experts and gurus. Social media is pervasive and it is transforming how people find and share information and how they connect and collaborate with one another. I say that as if I’m removed from the media and cultural (r)evolution that is digital socioeconomics. But in reality, I’m part of it just like everyone else. You and I both know however, that’ I’m not saying anything you don’t already know.
Technorati dates back to 2002, originally launched as a search directory for the blogosphere. By 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media. In 2011, Technorati Media has become a full-fledged new media network.
Every year, the company releases a State of the Blogosphere report that consistently documents the rise and evolution of the blogosphere. While there’s always debate that Twitter and emerging classes of microblogs threaten the blogosphere, Technorati shows that blogs are not only thriving, they’re challenging traditional media in trust and influence.
In 2010, we were introduced to the important distinctions between monitoring and listening. At the same time, we observed an emerging dichotomy between the social graph (your personal and professional connections) and the interest graph (those who share common interests, goals, and concerns). For business strategists, publishers, and marketers, windows into the world of customers and influencers were finally jarred open to reveal the people who define online markets.
Is 2009 the year you finally dive into the world wide web of blogging? Or, is it the year you switch blogging platforms or services? It is for me. In fact, I’m exploring the near-term migration of PR 2.0 from Blogger to WordPress (both self-hosted).
Make no mistake, even with the popularity of micro communities such as Twitter, aggregated streams/lifestreams such as Strands and FriendFeed, and tumblelogs (Tumblr), blogging is still one of the most effective and visible stages to spotlight your expertise, thoughts, advice, opinions, and insight (for you and your company.) It fuels discovery and it conveys adeptness and reinforces participation.
2006 – 2007 saw the rise of new media and it has been nothing short of disruptive for journalists, communications professionals, newsmakers, and the people formerly known as the audience.
I’m sure this isn’t news to you. After all, you’re reading this blog, which says that you’re already part of the new media movement and are mostly likely creating your own media as well.
To all of you advanced new media PR professionals, this post may seem a bit remedial in comparison to some of more technical and exploratory subjects we usually cover.
Last year I ran a series covering blogger relations Forward Moving, a specialized blog dedicated to PR education. Due to unexpected demand, I’ve been asked to update these posts and re-run them as an ongoing series.
Rick Mahn is calling attention to the fact that we have a lack of it – attention that is, and he’s doing something about it.
Per Mahn’s recent post:
Recently I’ve mentioned on Twitter about getting tired of the information overload. What it really is, is that I’ve jammed almost 200 feeds in Google Reader and am having trouble getting value out of all the information.
There are many blog rank lists out there, but this is one that only seems to gain greater relevance as each day passes. Kudos to Todd Andrlik for starting the Power150 list where he tracks the most influential marketing blogs covering advertising, new marketing and PR.
The list has made Advertising Age, aka Ad Age, and PR 2.0 is among some of the best and brightest. Looks like we could use some additional Technorati and Bloglines points though. Nonetheless, it’s an honor to be ranked in such brilliant company.
Tonight we’re hosting a roundtable entitled, “Talking About Disclosure” to discuss honesty, ethics, and disclosure – the things that will serve as a solid foundation for blogs as well as helping to escalate credibility in the blogosphere, among consumers, and among traditional journalists.
The event even made TechCrunch today. Thanks Mike!
Arrington (along with many other important bloggers) have been both in the spotlight and the hotseat in regards to blog posts and how, why, and when to disclose business investments and potential conficts.
The latest installment of “Blogger Relations” has run over at Forward. Thanks to Erin Caldwell for publishing each chapter.
The previous article discussed, “Reaching the Blogosphere – Finding Bloggers in Your Market” using tools such as Technorati, Sphere, Google’s BlogSearch, Blogpulse, Alexa, CyberAlert, BuzzMetrics, Cymfony, and Umbria.
The new article explores how to identify the right bloggers for your market and how to best reach them and why they should even receive your news in the first place.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.