Text messaging has many business advantages, and unlike Trix, texting is not just for kids.
The only frustrating thing I think we can all attest to however, is that most of the time, texting isn’t the fastest form of communication, even these days with shortcuts or mini qwerty keyboards – especially when we’re driving. What? Texting while driving? Come on, you know you do it too…
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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