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Tag: book

Your Brand: The Next Media Company – Become A Content Organization

Your Brand: The Next Media Company – Become A Content Organization

Guest post by Michael Brito, author of Your Brand: The Next Media Company There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company. Number one. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily. Number two. There is an attention deficit in the minds of consumers. Our brains…

Visualizing the DNA of a Social Business Via Infographics

Visualizing the DNA of a Social Business Via Infographics

Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here. Over the years, we studied businesses endeavoring to master social media at various stages. We detailed our findings in our research report uncovering…

The Future of Marketing Has Little To Do With Marketing

The Future of Marketing Has Little To Do With Marketing

While I don’t always have the ability to say yes to writing forewords, I do find time now and then to do so. One of the conditions however is that I’m allowed to share my thoughts, unabridged, with you here. The latest is for a new book, Share This Too, released by Wiley, the publishing house that I also worked with on #WTF, #EOB, #Engage. Thank you to my good friend Paul Fabretti for the opportunity… Without further delay, allow…

Q&A: Why the Future of Business is Shared Experiences

Q&A: Why the Future of Business is Shared Experiences

Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It’s a rapid fire exchange not only between the organizer and the guest but also everyone following along #MMchat. It certainly makes for exciting dialog in real-time and also later when the full transcript is published. I recently joined them to discuss the future of business and why now is the time to become the hero in your hero’s journey….

I’m proud to announce that my new book, What’s the Future of Business, is now available

It is with the utmost excitement that I finally announce the availability of What’s the Future of Business, Changing the way businesses create experiences (www.wtfbusiness.com). You can get it now at Amazon, B&N, iTunes. It’s also available for Nook and Kindle. It’s been a long journey to this point. Following my last book, The End of Business as Usual, I set out to answer an important question, if this is the end of business as usual, then what‟s next and…

Can you answer the question everyone is asking? WTF – What is the future of business?

Today’s leading companies are already becoming obsolete. Fortunately or unfortunately, they won’t know until it’s too late. In 10 years, 40% of the Fortune 500 was replaced. Irrelevance is only accelerating. It’s Digital Darwinism out here. #AdaptorDie! Ignorance is bliss, until it’s not. Technology…social, mobile, real-time, it’s changing the world. Customers are evolving into something new. They’re more connected, empowered, and demanding. Can you answer the question everyone is asking? WTF!? What’s the future of business is not a question…

Will you fall or thrive in this consumer revolution? Believe it or not, you decide

In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there’s much to learn from these events to prevent them from happening again…or at least to you. What’s the Future of Business? WTF While the inspiration for the insurrection is diverse and personal, one thing is clear, everyday people…

No Business is Too Big to Fail or Too Small to Succeed – Sobering stats on business failures

No Business is Too Big to Fail or Too Small to Succeed – Sobering stats on business failures

We live in an era of what I refer to as Digital Darwinism, a time when technology and society are evolving faster than the ability of many organizations to adapt. Over the years, I’ve studied how disruptive technology affects consumer behavior and decision-making. I’ve also researched how businesses react (or don’t) to these changes. What I’ve learned is that barring a few exceptional instances of complete ignorance, organizations are open to adaptation if there’s indeed a case made for it…

A Visual History of Book Trailers by Brian Solis

A Visual History of Book Trailers by Brian Solis

If you follow my work, you’ve probably learned that I’m becoming increasingly fond of web video. As an author, I am fascinated by the different channels and new media opportunities that have been thrust upon the world of book marketing. Over the years, I often considered how to create book-related videos that provided viewers with something beyond a traditional promo or standard author introduction. While important, they weren’t necessarily conducive for social sharing. A few years ago, I was introduced…

Announcing my next book: What’s the Future of Business?

Announcing my next book: What’s the Future of Business?

It is with great pleasure that I share with you the details of my next book published again by Wiley, What’s the Future of Business: Changing the way businesses create experiences. The book debut at SXSW on March 8th and will be officially available in stores on March 11th. What’s the Future of Business is not a question. It’s an answer. This new book continues where my last book, The End of Business as Usual, left off.  What’s the Future of…

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