PRWeek published two articles this week that I wanted to share with you…
First, I am proud and humbled to have been named among 39 other incredible PR and communications thought leaders and practitioners in the 2009 PRWeek edition of the annual 40 Under 40 list. For the record thought, they added another year to my age before its time…
I would like to take this moment to make an ambiguous announcement of sorts.
While I’m currently in the throes of spreading the word about my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations,” I’ve also launched into the development of my next book. I’ll let you know more very soon…
You’ve probably noticed a few things different here…
I’d like to take a moment to recognize someone for his exceptional dedication and hard work over the last several months.
Frederick Townes of W3 EDGE is the creative genius responsible for the new, stylish (and overdue) exterior here at PR 2.0. I’m very thankful for his help and artistry and I highly recommend Frederick and his team.
Sean Percival is a published author, developer, blogger, and an overall online marketing and SEO expert. A short while ago, Sean asked if I would write the foreword for his new book, MySpace Marketing.
Que, the book’s publisher, has graciously granted me permission to share the foreword with you. While the premise encompasses MySpace, as a social marketer, you could theoretically insert any “social network name” and find that the guiding principles and ideologies are perpetual.
On the heels of the official book release, Geoff Livingston and I continue our podcast series discussing the seven principles of community engagement uncovered in Now is Gone.
Message control is the antithesis of social media, which enables people to communicate
The video “The Break-Up” serves as the ideal example of this culture clash (just replace the word “Advertising” on his shirt with “Public Relations” and play along
In the “Participation Is Marketing” podcast we discuss:
Most companies make the mistake of assuming that merely publishing blog posts is all they need to do to “participate.”
Participation requires a shift from organizational-centric based communications to customer or community-centric communications – Think Customer Service 2.0.
Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.
The book is available for pre-orders at Amazon.com.
I’m happy to announce that Now is Gone is on Amazon.com and is available for pre-orders.
Now Is Gone – A Primer on New Media for Executives and Entrepreneurs, explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.
Just wanted to share the good news that the cover for Now is Gone was finalized and is ready to go. It should be listed on Amazon soon.
Thanks again to Geoff Livingston for including me in the development of this book.
Now Is Gone explores how New Media (and Social Media) are forcing the evolution of PR through a rich set of meaningful interviews, case studies, and comprehensive discussions.
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
Recent Comments:
May 24, 2012
May 24, 2012
May 24, 2012
May 24, 2012
May 24, 2012