Posts Tagged ‘book’

Rest In Peace Marketing: I Never Really Liked You Anyway

This guest post is by Michael Stelzner, the founder of Social Media Examiner and author of the new book Launch.

Social and selling just don’t mix. Have you ever been to a wedding sponsored by Nike? Does a future where restaurant tables display infomercials sound appealing?

The last thing anyone wants in a social context is a commercial. If you’re responsible for marketing your business, the time for change is now.

Social Media ROI: ROI Doesn’t Stand for Return on Ignorance

My good friend Olivier Blanchard recently released his new book, Social Media ROI, Managing and Measuring Social Media Efforts in Your Organization. As he was nearing its completion, he asked if I would write the foreword and to be honest, I was flattered. I agreed to do so under one condition, that I get the opportunity to share the foreword with you here. Long story short, here we are. The book is extremely helpful and carries the endorsements of those I also respect including Chris Brogan, Jay Baer, Geoff Livingston, and Kyle Lacy.

Engage 2.0 is Now Online and in a Bookstore Near You

I’ve some great news to share with you! One year after its official release Engage 2.0 is now available…

If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose.

The Next Chapter

If you’re wondering why you are seeing a few more guest posts or shorter posts than usual, there’s a reason.

The next chapters in this incredible adventure are soon to unfold. Within the next few weeks, I’ll share some special news about Engage…on 3/7/11. But, before then, I would like to let you in on a little secret. I’ve already started writing my next book.

Engage Now Available on Audible.com

Have some time to spare? More specifically, do you have 12 hours and 50 minutes available?

If so, I’m happy to share some great news…Engage is finally available on Audible.com. Engage was written to help you find the answers…that only you can answer. It places the you at the center of social media’s impact on your business and hopefully inspires you to become the expert you once relied upon for direction and insight. Whether you’re a champion, a leader, or a student, this is your time…

Engage is Now Available in the Apple iBookstore

My friends over at Wiley Publishing alerted me to some good news today.  If you own an iPad or iPhone, Engage! is now available in the Apple iBookstore.

About Engage

Now is the time for businesses to shift from experimenting with social media to strategically designing and measuring campaigns that contribute to brand resonance, positive sentiment, advocacy, and most importantly, the bottom line. While many books, talk about social media as something that businesses need to embrace, most leave marketers wondering what they need to do and how this information applies to them

How Can I Help You Engage?

One of the most difficult tasks that I face when discussing Engage is the dance I perform between author and promoter. The balance is never clear, but intention is what I hope speaks volumes.

Engage is a handbook for anyone working in new media. For executives, it will help you lead transformation. For champions, it provides you with the insight to win support. For business owners, it empowers you to compete for attention and customers and expand your footprint. The list goes on…

Engage: A Video Introduction

Engage helps businesses and brands build, cultivate, and measure success in the new web and it is now available online and hopefully in a book store near you.

Please consider reading the book and if you find it helpful, please also help me share it with those who are looking to learn about social media and how it can help them in their work.

Engage is Now Available at a Bookstore Near You

Following a special and unforgettable debut at SXSW Interactive, I’m excited and thankful to announce that Engage! is available at bookstores near you.

When you invest so much into something that you believe will change the way people think, you can’t wait to tell the world.

This book is written for you…

It’s Time to Engage: Please Help Share the News

I can’t believe the day is finally here. In fact, it’s here earlier than planned.

Please join me in celebrating the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our stories.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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