Studying the impact of innovation on business and society

Tag: book

Introducing EndofBusiness.com

In preparation for the launch of my next book, I’m proud to share that v1 of the site is now live at EndofBusiness.com. About the book: TODAY’S BIGGEST TRENDS- the mobile web, social media, gamification, real-time- have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes one tweet at a time. New networks have created an ever- expanding “egosystem,” in which everyday people believe their lives…

Announcing: The End of Business as Usual

Earlier this year, I announced that I was writing another book. I left clues here and there, but I had yet to officially announce the title or the focus of the book. The truth is that I didn’t want to give readers of Engage 2 the impression that I was ready to move on. So finally, it is with great pleasure that I share with you the name and also the semi-final draft of the book’s cover. Officially introducing, “The…

Reading Between the Lines: An interview about Engage and what’s next

I recently spent some time talking to Sarah Morales of Vertical Measures to discuss the new Engage and we wound up having a fun and in-depth conversation that I felts was also worth sharing with you here. Sarah: This is the updated version of the book that championed, “Engage or Die!” What are the main events in social media that have occurred since the last version? Me: The difference between Engage 1 and Engage 2 is less about events or…

Smart Business, Social Business

I got to know Michael Brito several years ago when he worked on the social media team at Intel. Since then, we’ve worked together in a variety of projects becoming good friends along the way. I was proud when Michael landed his book deal for Smart Business, Social Business and I was honored when Michael asked me to write the Foreword. Smart Business, Social Business is now available and the publisher has agreed to let me share the foreword here….

This is the time to go your own way

I was recently asked to write the foreword for Social Media Geek-to-Geek by Rick & Kathy Schmidt Jamison. I was delighted to help and as always, I requested to publish the foreword here when the book was released. Now that the book is available on Amazon, I’m excited to share the foreword with you here… When I’m asked to research and present success stories and best practices in social media, I often ask a bit more about what it is…

Rest In Peace Marketing: I Never Really Liked You Anyway

This guest post is by Michael Stelzner, the founder of Social Media Examiner and author of the new book Launch. Social and selling just don’t mix. Have you ever been to a wedding sponsored by Nike? Does a future where restaurant tables display infomercials sound appealing? The last thing anyone wants in a social context is a commercial. If you’re responsible for marketing your business, the time for change is now. It’s time to pack away the marketing messages. If…

Social Media ROI: ROI Doesn’t Stand for Return on Ignorance

My good friend Olivier Blanchard recently released his new book, Social Media ROI, Managing and Measuring Social Media Efforts in Your Organization. As he was nearing its completion, he asked if I would write the foreword and to be honest, I was flattered. I agreed to do so under one condition, that I get the opportunity to share the foreword with you here. Long story short, here we are. The book is extremely helpful and carries the endorsements of those…

Engage 2.0 is Now Online and in a Bookstore Near You

I’ve some great news to share with you! One year after its official release Engage 2.0 is now available… If you just bought the original Engage, don’t worry, this book doesn’t replace it. Engage 2.0 is a different book with a different purpose. When it came time to release Engage in paperback I was asked if there were any changes I wanted to make before going to press. The answer was an emphatic yes.  I took this opportunity not because…

The Next Chapter

If you’re wondering why you are seeing a few more guest posts or shorter posts than usual, there’s a reason. The next chapters in this incredible adventure are soon to unfold. Within the next few weeks, I’ll share some special news about Engage…on 3/7/11. But, before then, I would like to let you in on a little secret. I’ve already started writing my next book. While, I’m not yet ready to share the title or summary, I will say this,…

Engage Now Available on Audible.com

Have some time to spare? More specifically, do you have 12 hours and 50 minutes available? If so, I’m happy to share some great news…Engage is finally available on Audible.com. Engage was written to help you find the answers…that only you can answer. It places the you at the center of social media’s impact on your business and hopefully inspires you to become the expert you once relied upon for direction and insight. Whether you’re a champion, a leader, or…

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