Studying the impact of innovation on business and society

Tag: brand

San Francisco Examiner Names Brian Solis As One of The Ten Most Sought After Brand Evangelists

San Francisco Examiner Names Brian Solis As One of The Ten Most Sought After Brand Evangelists

via SF Examiner While the term “influencer” may be used too often in too many ways – real influence does exist. For brands it is the evangelist that is paramount. They possess the unique combination of having influence and the ability to elevate the storytelling for a brand. Some are creators, some are product experts and some are the most highly trusted experts in their field. Here is why each of these evangelists are in high demand. With any of…

The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller

The Magic of Stories: How to be an Amazing Storyteller When Everyone is a Storyteller

“There are over half a million Linkedln members with storytelling listed in their profile.” Once upon a time, I collaborated with LinkedIn and GapingVoid Culture Design Studio to explore the art and science of storytelling and inspire marketers to reimagine how they connect with their audiences. That partnership led to an interview, shared below, an ebook, “Once Upon a Digital Time“, and a video conversation, “Can Storytelling Save Marketing?” (video at the end of the post). Please follow this post…

Association of National Advertisers: Why It’s Time to Humanize the Brand — for Real This Time

Association of National Advertisers: Why It’s Time to Humanize the Brand — for Real This Time

By Maureen McLaughlin, ANA Brian Solis of Salesforce discusses why people are looking for a genuine connection with companies and organizations now more than ever Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much more…

The Future of Brand is Shaped by the Experiences Customers and Employees Have and Share

The Future of Brand is Shaped by the Experiences Customers and Employees Have and Share

Have you ever read a review of a restaurant before making reservations? Have you ever read a review of product before making a purchase? Have you ever read a review of a company before deciding to take a job? Have you ever watched Youtube videos or asked your network aka hive mind for input regarding any of the above. Of course you have. You’re a normal personal living in an incredibly connected world where information, maybe too much of it,…

It’s Time to Humanize Your Brand

It’s Time to Humanize Your Brand

The Association of National Advertisers (ANA) featured an interview with Brian Solis, global innovation evangelist at Salesforce. We wanted to share the interview with you here… Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much…

In these dark times, be the light: How to boost your business through innovation

In these dark times, be the light: How to boost your business through innovation

In 2020, Emakina and I partnered on a special #FastTrack webinar to help brands become the light in these dark times. The conversation was titled, “How to boost your business through innovation in the current and future context.” Leading up to the event, Luc Malcorps of Emakina and I explored topics in the webinar, but also work leading up to COVID-19 that may prove more meaningful now than before. I hope this helps you… The Covid-19 crisis unhinged society and…

Adweek Features Brian Solis’ Latest Research on Digital Experience Innovation

Adweek Features Brian Solis’ Latest Research on Digital Experience Innovation

In an article for Adweek called “7 Strategies to Drive Business Growth Through Digital Experience Innovation,” Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as NestlĂ© Waters, Home Away, Domino’s and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, “I learned that, across the board, in addition to adopting new technologies and hiring…

Solving for X: The Rise of Experience Innovation

Solving for X: The Rise of Experience Innovation

I’ve known Judith Aquino for several years now. Her work in customer experience is extensive and her connections in the space are deep. Shortly after the release of X: The Experience When Business Meets Design, I caught up with Judith to talk about the rise of experience innovation. She published our conversation in Customer Strategist, and I was able to get a downloadable PDF as well. I wanted to share our conversation with you… Solving for X: Why the Future…

Brian Solis Quoted in Reference to Effective Coca-Cola Campaign In South African Article

Brian Solis Quoted in Reference to Effective Coca-Cola Campaign In South African Article

  Solis is quoted in reference to a successful Coca-Cola marketing campaign in an article by Tiisetso Maloma on the South African website Biz Community called “The Two Most Important Quotes in Marketing – Becoming and Authority and Expert in Customers’ Eyes.” The article reads: “In 2015 it was estimated that the campaign increased Coke sales by 7% among young adults in Australia, and by 2% in the USA. The campaign is a success because it leaves people feeling something…

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