Studying the impact of innovation on business and society

Tag: brand

Does your brand have an experience style guide?

Does your brand have an experience style guide?

X has opened the doors to new countries and experiences and for that, I am truly grateful. Recently, I had the opportunity to visit Singapore and also Hong Kong. I already want to go back. While in Hong Kong, I meet with Soon Chen Kang 江欣珍 at Campaign Magazine to discuss X, the state and future of brand and the importance of experience design in all aspects of customer/employee engagement. I wanted to share the conversation with you here… Does your brand…

Human-centered CX: Uniting stakeholders across the enterprise

Human-centered CX: Uniting stakeholders across the enterprise

Customer experience is said to be a top business priority for most companies around the world. Many experts agree that investing in CX establishes a competitive advantage against companies that choose to solely prioritise the bottom line. While customer experience is a noble and important catalyst for business transformation, becoming truly customer-centric requires an introspective approach. This takes stepping back to define what customer experience really means from the customer’s perspective – what they truly value and also what’s primed,…

How the New Music Moguls Write Their Own Rules

How the New Music Moguls Write Their Own Rules

Guest post by David Deal (@DavidJDeal) author of the new [free] ebook, “The New Music Moguls“ How do you succeed in an industry that faces constant disruption? The music industry has been asking itself this question ever since Napster crashed the party. As it turns out, elite musicians such as Rihanna and Taylor Swift, who routinely earn millions year after year, have been providing answers all along. They write their own rules for success, including a willingness to use their music as…

26 Disruptive Tech Trends for 2016 – 2018

26 Disruptive Tech Trends for 2016 – 2018

Each year at this time, I read all of the predictions for the new year plus the “top X” lists wrapping out the previous year. Add to that the first week of chaos that is CES and all of the new tech debuting in Las Vegas. And each year, I’m left wanting more substance as I plan my research. So, in 2015, I officially threw my hat into the mix with my inaugural look at “25 Disruptive Technology Trends in 2015 –…

The Embrace: Creating Experiences that Nurture Attention into Engagement

The Embrace: Creating Experiences that Nurture Attention into Engagement

Attention is a currency. We spend it. We earn it. And, sometimes we waste it. Experience is something special. It’s all the rage at the moment, yet, we often talk about it as is if it’s a thing. But, as we know, deep down, the best things in life aren’t things, they’re experiences. One of things that makes it so hard to make experience a strategic and actionable part of our work is that the word “experience” means so many…

Today’s Digital Video Revolution & The Future of Brands

Today’s Digital Video Revolution & The Future of Brands

Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert helping Fortune 500 brands with their YouTube influencer and community building campaigns. He was named Forbes 30 Under 30 in Marketing & Advertising and one of the 25 Top YouTube Business Power Players for 2013. The past month there’s been a wealth of speculation in the blogosphere regarding livestreaming services Periscope and Meerkat. Who is going to win? Which platform will crush the other? Which app is the future of…

Experience Begins Here

Experience Begins Here

Experience is becoming more important than the product itself. What is experience? It’s not a thing, it’s everything. It’s an embrace and an emotional ecosystem that requires purpose, thoughtfulness and mastery. More so, experience requires architecture and a supporting ecosystem to deliver more than features, utility or capability. And, it starts here: <3 We must flip our everyday approach from brand-centricity to customer-centricity. Think beyond budgets, approvals and technology and creativity for the sake of technology and creativity. That’s what…

Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter

Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter

Viginia Coutinho is a dear friend who just released a new book (in Portuguese) that helps strategists think differently about social media. She is also the organizer of Upload Lisboa, a fantastic event in Portugal that focuses on innovation and disruptive technologies. Earlier in the year, she surprised me by asking if I would consider writing the foreword. Even though I don’t write much about social media these days, I couldn’t let her down.  Now that her book is available,…

The Quality Prism: The secret to co-creating brands through social media

The Quality Prism: The secret to co-creating brands through social media

Guest post by Greg Narain (@gregarious) co-founder of Chute, a company that helps brands discover or collect relevant photos from social networks and incorporate the visuals into their websites and apps Brands finds themselves at a challenging crossroads in their evolution. For decades, companies have utilized a command and control model as it pertains to their brands. Billions of dollars have been spent to carefully craft specific messages and deliver them via campaigns. However, as consumers continue to create and…

The Ultimate Moment of Truth and The Art of Digital Engagement

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem. In a world where consumers “Google it” to begin their digital journey, ZMOT revealed that brands need…

1 2 3 11
Join the Newsletter

Sign up for the newsletter.

Stay Connected
Instagram
Twitter