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Tag: brand

The Value of Online Conversations

No, blogs are not dying. No, blogs are not going away. Blogs will continue to serve as one of the driving forces for the democratization of how content is created, shared, and also internalized. All forms of user-generated content will continue to excel…maybe to a fault. In conjunction with how blogs are continuing to influence the evolution of online conversations, micromedia is also inspiring new forms content creation and in turn, contributing to the spike of mostly irrelevant conversations. Steve…

BrandWeek Runs My First Article: You Are the Online Brand in 2008

My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.” Here’s an excerpt: Yes, it’s a new year. And no, this isn’t another “Top trends for 2008” piece. For the last 12 years, you’ve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to “engage” brands, and the people behind them, in the “conversation.” Well,…

Bloggers Versus PR – The Aftermath and What We Learned

Aaron Brazell of Technosailor hosted an incredible and informative roundtable to discuss the state of PR, reporters, and bloggers. The conversation was focused on five questions and included the answers of Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Following is the complete Q&A; with my answers to help make it easier to read. The complete balance of everyone’s answers are available at Technosailor. (Also scroll down to the bottom to download this as a Word doc…

Blogworld Expo: Building Relationships with Bloggers

Building relationships with bloggers has been the hot topic of the last year, with an emphasis on the last couple of weeks – courtesy of Mr. Chris Anderson (btw, thank you Chris for sparking some of the most important and invigorating discussions to take place in PR in quite some time). I was invited to join Marc Harty of PR Traffic to speak about how and why to build relationships with bloggers at Blogworld Expo in Las Vegas. The room…

PR Roundtable Discussion: Advice on Media and Blogger Relations

Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It’s a five part series with the third post running today at Technosailor. The roundtable includes Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Click here to read more about the participants. Question 5: What advice would you give to your own industry in engaging the other…

PR Roundtable Discussion: Outing Bad PR

Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It’s a five part series with the third post running today at Technosailor. The roundtable includes Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Click here to read more about the participants. Question 4: Is “outing” a wayward PR agency or individual an effective way of dealing…

PR Roundtable Discussion: How Bloggers Can Work with PR People 101

Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It’s a five part series with the third post running today at Technosailor. The roundtable includes Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly. Click here to read more about the participants.

PR Roundtable Discussion: Brand in the Internet Era

Aaron Brazell, Director of Technology at b5media has lined up a handful of well-respected voices on both sides of the PR game to host a “roundtable” discussion on Social Media. It’s a five part series with the second post running today at Technosailor. Question #2 – What does the concept of “brand” mean to you and how do you see the concept of brand protection (or the concept of “open source brand”, so to speak) being transformed in the internet…

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