Posts Tagged ‘branding’
Guest Post by Dr. Mark Drapeau – read his blog, follow him on Twitter
You can’t eat whuffie, but it’s getting harder to eat without it, as Tara Hunt says in The Whuffie Factor. For the uninitiated, think of whuffie as an alternative to money – a reputation-based currency that started as a concept in a science fiction novel, now being applied to online business. Hunt’s interesting central thesis is that in order to successfully change social capital into market capital, company employees need to be authentic community members engaging in meaningful participation where their contributions often outweigh personal gains.
I’ve been spending a fair amount of time touring the world in support of my ideas and thoughts on the direction of new PR, branding, service, and marketing communications. My reward and inspiration to continue is sourced from each person I meet and the experiences and challenges they share. I’ve learned that our greatest hindrance to evolve is not our unwillingness to do so, our indoctrination in new media and communications is truly obstructed by the executives to whom we report and serve.
Over the years, I’ve actively called for Twitter to contribute to its own culture and direction by leading instead of following. It would effectively serve as a source of inspiration and orientation for consumers and the businesses hoping to connect with them, which would ultimately increase the alarming 40-percent user retention pattern. I suggested that the company actively define user scenarios and offer a quick-start guide for the unique groups of users seeking guidance in order to not only increase user retention, but also accelerate adoption and the evolution of the service. If I had a bit more time, I would have gladly written a series of educational and instructional guides for them to own and publish on their site. But now, with the help of Sarah Milstein, Twitter is on the right track and is showing signs of a company that is ready to once again lead us to new digital and sociological terrain.
Yesterday I spoke at Zappos Insights Live, an inaugural conference that offered a unique opportunity to learn about the spirit and culture of Zappos through a two-day immersion program.
To say it was brilliant would be an understatement. And, I believe this is just the beginning.
It’s incredibly clear that Tony Hsieh doesn’t just profess his belief in happiness and service; his entire organization lives and breathes it in everything they do.
Facebook Connect is connecting people across the social graph to fresh content and furthermore it’s channeling outside Web events into individual lifestreams. Essentially, Facebook is solidifying its position as not only your primary social network, it’s also a emerging as a central hub for your attention, updates, news, promotion, and enlightenment.
Perhaps Lewis Carroll was peering into the looking glass when he wrote “Through the Looking Glass and What Alice Found There.” In it, we were introduced to Tweetle Dum and Tweetle Dee, a curious duo that always shared a fruitful, entertaining, and complementary conversational exchange even though they always agreed to battle each other.
Some suggest that the significance of Alice’s encounter with the twins explores how curiosity leads to the unknown and therefore, may not be worthy of pursuit.
What happens in the real world can usually end up on the Web for all to discover, share, and assess with or without your knowledge.
According to The Mail, even Sir Bono, lead singer of U2, couldn’t escape the global distribution and network effect of Facebook.
The rock star, humanitarian, and family man inadvertently shared a portion of his St. Tropez holiday, courtesy of a 19-year old and her Facebook profile.
Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities that ultimately extend across the Long Tail.
In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. While we can’t control perception, we can control what we share online. This series is about education and insight into how the real world works with the information that is available to them and how you can help cultivate and shape a powerful, personal brand online.
Part three of a three-part series…
Your Brand vs. the Brands You Represent
Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.