Posts Tagged ‘brandweek’

Brandweek: Brian Solis on Facebook Becoming a Hub for Personal Brands

Brandweek has run my latest post discussing the role of social networks in framing and portraying your online persona.

Excerpt:

Social networks are becoming the very mechanisms for connecting with people, ideas, brands, news and information. But thinking of social networks as a personal playground will only come back to haunt you and any company you work with in the future.

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BrandWeek Runs My First Article: You Are the Online Brand in 2008

My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.”

Here’s an excerpt:

Yes, it’s a new year. And no, this isn’t another “Top trends for 2008” piece. For the last 12 years, you’ve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to “engage” brands, and the people behind them, in the “conversation.”

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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