Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs .
I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates.
Your host, Vincent Lauria
Last night’s Silicon Valley NewTech Meetup was definitely the biggest yet.
Vincent “Vinnie” Lauria again took center stage to welcome guests, which included VCs, engineers, programmers, entrepreneurs, bloggers, and plenty of CEOs.
The evening’s lineup included four up-and-coming Web startups, some more well known than others (and maybe one that really isn’t a startup per se). And interestingly enough, all seem to have found their niche for creating a loyal customer-base.
Ok, it’s definitely not CrunchGear , but it’s still a fun extension of PR2.0 and my work at FutureWorks PR.
I’ve always had a passion for gadgets and new technology and have been recently featured in Entrepreneur, San Jose Business Journal, Tech Web, AP, among others over the years, for how I use technology in business.
Today I spent my day at the SocialMediaClub HQ working on the official announcement for the working group dedicated to developing a new, social media aware standard for press releases.
This is exciting stuff and I really believe that this is the sign of many new things to come that will (and already is) fundementally changing the PR industry and its targets.
I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast.
NMRCast #6 - Business Wire Joins the Group is available online here.
Content summary: Just a brief update about the status of the working group, Chris’s efforts to attend the XPRL working group meeting in London, and Business Wire’s involvement.
Participants: Chris Heuer, Brian Solis, Shel Holtz.
Last week I joined Chris Heuer, Shel Holtz, and Tom Foremeski for the latest edition of the NMR (New Media Release) for Shel Holtz’s popular For Immediate Release (FIR) podcast.
The NMRCast #5: “The Content Episode,” is available online here.
In This Edition:
New Media Release wiki
Free Josh Wolf wiki
XPRL working group website
Google Groups mailing list for New Media Release discussion (please join!)
Photo Credit: Scott Beale, Laughing Squid
Unfortunately I had to miss what turned out to be an amazing party. I had to sneak-in one last camping getaway with the family before the end of summer. Laurence (Lo) Toney, VP Marketplace Operations, art.com, attended TechCrunch 7 and was gracious enough to provide us with his wrap-up report.
Lo Toney, Guest Blogger, PR2.0
Last week at Search Engine Strategies conference, I joined Chris Heuer for the next edition of the NMR cast for Shel Holtz’s popular For Immediate Release (FIR) podcast. This is an ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher.
The NMRCast #4: Press releases SEO & role of XML schemas, is available online here.
Silicon Valley NewTech Meetup is on the fast-track to become a must-attend monthly event. Similar to STIRR, SVNT showcases new technology and attracts prominent and up-and-coming executives, technologists, programmers, marketing gurus and VCs.
Vincent Lauria is the founder of SVNT and is also the VP of products for Meetro, an online service that combines the best features of messengers and social networks together with location.
Vic Podcaster from HotFromSiliconValley invited me to a short and sweet podcast while attending the STIRR Mixer at BlueChalk in Palo Alto on Wednesday night. (Scroll down to August 10th at the Hotfromsiliconvalley site.)
Vic is a great guy and one of the more popular attendees of the event.
Topics included FutureWorks and the agency’s philsophies, PR2.0 the blog and my views on Web 2.0.
Thanks Vic for including me on your show! Until next time..
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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