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Tag: brian+solis

Learning with ‘e’s: Inventing The Future

Learning with ‘e’s: Inventing The Future

Brian Solis drew on the seminal work of Clayton Christensen, whose model of technology adoption is widely applied in industry. Disruptive innovation, the seemingly uncomfortable process that arises when new technology or ideas are introduced into a conservative environment, is generally unwelcome to many in the business world. We like certainty and abhor change. Yet disruptive innovation is actually an opportunity for creativity and problem solving in organisations, says Solis.

LinkedIn’s Marketing Book Worth a Look On X: The Experience When Business Meets Design by Brian Solis

LinkedIn’s Marketing Book Worth a Look On X: The Experience When Business Meets Design by Brian Solis

“Everyone wants great experiences in their life. In business, great experiences are the one thing that’s often missing. Customers aren’t always happy, especially those who ever have to contact customer service. Reports show consistently that customers want better experiences and executives think they’re delivering as such, yet only 8% of customers agree. That’s a pretty amazing gap.”

CustomerThink: Go Digital or Die – CRM Evolution 2016

CustomerThink: Go Digital or Die – CRM Evolution 2016

by: Thomas Wieberneit, CustomerThink (Excerpt) Go Digital or Die The second big topic was digital transformation. Digital transformation can be defined as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy”. The consensus opinion can be summed up as ‘go digital or die’. This message was hammered home in his usual refreshing style by Ray Wang and, from a more organisational maturity…

1to1 Media: Customer Experience vs. Experience

1to1 Media: Customer Experience vs. Experience

Contributed by: Brian Solis, 1to1 Media Customer experience, aka CX, is one of the most important trends changing business today. And, experts believe that it represents the next big competitive advantage for companies that invest in it. But what is customer experience exactly? It’s one of those terms (and movements) that is defined and interpreted differently depending on who’s talking about it within the organization. But without a common appreciation for customer experience and what it represents to customers, not…

Inc.: 25 Marketing Influencers Who Will Help You Dominate 2016

Inc.: 25 Marketing Influencers Who Will Help You Dominate 2016

by: Dave Kerpen, Inc. (Excerpt) It’s no secret that 2016 is going to be a roller coaster ride of a year. The Dow had its worst start to a new year on record. We’re in a presidential election year, and there’s no telling how that’ll play out. New companies and trends are emerging in different industries; the way we communicate is constantly evolving. Knowing this, it’s critical to stay ahead of the curve, and that means listening to and following influencers who can…

Boost the News: 25 advice from the world’s top PR & marketing gurus!

Boost the News: 25 advice from the world’s top PR & marketing gurus!

Create an experience – Brian Solis
It’s not easy to make potential clients identify with your brand and talk about it. When you think about it, why should they? Why should anyone care? You can’t come to the world and expect everyone to start talking about your brand like it’s the greatest thing since bread came sliced. You have to do something in order to be spoken of. You have to create an experience that is talkable and shareable. This is the bottom line of this important tip from a new book by Brian Solis: “without experience architecture, your brand is leaving an incredible opportunity for meaningful engagement open to interpretation. In a connected society, impressions become expressions that influence the impressions of others. Experiences, especially intentional experiences, are more important than ever as they become a competitive advantage the more they are experienced and shared.” Give your customers a good reason to talk about you.

CRMBuyer: Creating the Right Business Culture for Success

CRMBuyer: Creating the Right Business Culture for Success

by: Christopher J. Bucholtz, CRMBuyer (Excerpt) …Technological change is both a response and a driver of customer expectations. As customers come to expect faster responses and more subject expertise from sales people, along with a more consultative sales process, businesses need to lean on technology to make them possible on a profitable scale. Yet many companies still fight battles with adoption. Only 26 percent of respondents could report full adoption of sales and marketing technologies, the CallidusCloud research found. Many are struggling…

Nova Ivica: Why Brands Should Care More About Experience #SPARKME

Nova Ivica: Why Brands Should Care More About Experience #SPARKME

by: Jennifer, Nova Ivica In order for any brand to be successful, there needs to be some type of marketing plan. While there are many different ways to market a business, one thing has become more important than ever before. Customers want to experience something that is relevant to them. Brian Solis, opening keynote speaker of 2016 Spark.Me conference in Budva, Montenegro, and author of “X: The Experience When Business Meets Design,” explored how crafting experiences will build relationships and get the…

Rewire: Anti-Choice Groups Use Smartphone Surveillance to Target ‘Abortion-Minded Women’ During Clinic Visits

Rewire: Anti-Choice Groups Use Smartphone Surveillance to Target ‘Abortion-Minded Women’ During Clinic Visits

by: Sharona Coutts, Rewire (Excerpt) …Women who have visited almost any abortion clinic in the United States have seen anti-choice protesters outside, wielding placards and chanting abuse. This technology, when deployed by anti-choice groups, allows them to send propaganda directly to a woman’s phone while she is in a clinic waiting room. It also has the capability to hand the names and addresses of women seeking abortion care, and those who provide it, over to anti-choice groups. “It is incredibly unethical…

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