Studying the impact of innovation on business and society

Tag: brian+solis

ContentStandard: What Will Mobile Marketing Look Like in the Next Decade?

ContentStandard: What Will Mobile Marketing Look Like in the Next Decade?

by: Kyle Harper, ContentStandard (Excerpt) …Over the course of just twenty or so years, cellphones have gone from devices that amaze us to objects on which we place an enormous amount of expectation. “There’s an app for that” is a phrase that’s become ubiquitous with what issues we expect our phones to address: everything and anything. The technology is astounding and constantly improving, but consumers have gone from skepticism to outright dependence in such a short amount of time that marketers…

Blue Chip: Ocho ideas sobre innovación de la mano de Brian Solis

Blue Chip: Ocho ideas sobre innovación de la mano de Brian Solis

Brian Solis en el evento. Fuente: Agencia Evoca by: Ignacio G.R. Gavilán, Blue Chip El pasado Viernes 27 tuve la oportunidad de asistir en el Centro de Innovación del BBVA a una jornada organizada por la unidad de Digital Business de Oracle donde se presentó el concepto de Enterprise as a Service (EaaS) del que hablaremos en un próximo post. Uno de los ponentes, probablemente el de más renombre internacional, fue Brian Solis, quien llevó a cabo una ponencia titulada ‘Innovations…

.ME: 5 Quotes From Brian Solis’s Keynote We Can All Get Inspired By

.ME: 5 Quotes From Brian Solis’s Keynote We Can All Get Inspired By

by: Ivan Simic, .ME The opening keynote of the 2016 conference, one of the most captivating speakers you can have the privilege of listening to, Brian Solis, used his charm and extensive expertise to empower the audience to make the world just a little bit better for themselves and their surroundings. Opening with the clarification that he is on Spark.Me to “figure things out” with the audience, he took everyone involved on a journey that revealed that everyone has their own potential….

Customer Experience Network: Pioneering Connected Customer Experiences is at the Heart of Digital Transformation

Customer Experience Network: Pioneering Connected Customer Experiences is at the Heart of Digital Transformation

Contributed by: Brian Solis for Customer Experience Network Brian Solis, Principal Analyst at Altimeter Group, discusses the meaning of digital transformation in relation to customer experience and the 6 progressive stages organisations should take into consideration. Customer experience (CX) is one of the most important trends in business today as it brings companies closer to customers and customers closer to brands. But CX is also so much more. The work toward creating more relevant, meaningful and productive customer experiences also places your company…

BBVA Innovation Center: The Human Dimension Of Digital Transformation

BBVA Innovation Center: The Human Dimension Of Digital Transformation

by: BBVA Innovation Center Brian Solis underlines the keys to the digital transformation process that most companies are undergoing, in his interview at BBVA Innovation Center. Digital transformation is the innovation of a business model, its processes and the technologies it implements. “It is digital but at the same time it has an important human element” stresses Brian Solis, leading analyst at Altimeter Group. This is what Solis dubs “the human dimension” of digital transformation. The innovation involved in this process…

.ME: Interview with Brian Solis On What It Takes to Create Exceptional Customer Experience

.ME: Interview with Brian Solis On What It Takes to Create Exceptional Customer Experience

by: Sanja Gardasevic, .ME (Excerpt) A little less than a month ago, in the middle of the night, hollers of excitement have been heard, as far as the Montenegrin coast I believe. It was the moment when we heard that Brian Solis accepted to be the keynote speaker at Spark.me, the biggest tech and marketing conference in SEE, organized by yours truly as part of .ME’s CSR efforts. Brian is someone whose work we have been following closely over the years, who has…

5 Questions Defining the State and Future of Digital Transformation

5 Questions Defining the State and Future of Digital Transformation

  I recently presented at event in San Diego. My goal in doing so was to help attendees reframe the problems they were trying to solve and introduce new opportunities that would help them go back to work and contribute to meaningful change. I remember it being a beautiful day. The crowd was electric and more than open to new ideas. When I was done presenting, I playfully threw out that I would be outside on the patio (overlooking the San Diego Harbor)…

MyCustomer: Brian Solis On How To Identify Your Moments Of Truth

MyCustomer: Brian Solis On How To Identify Your Moments Of Truth

by: Chris Ward, MyCustomer In his 2013 book, What’s the Future of Business?, author and thought-leader, Brian Solis highlighted the four moments of truth that can help businesses improve customer experiences: Zero Moment of Truth: The term coined by Google to explain the event in which people now search for information online and make decisions about brands in that instance. First Moment of Truth: The point when a consumer sees a product/ service for the first time and formulates an opinion…

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