Posts Tagged ‘briansolis’

Where the Streets Have Names: Learning from Bono’s Facebook Dilemma


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What happens in the real world can usually end up on the Web for all to discover, share, and assess with or without your knowledge.

According to The Mail, even Sir Bono, lead singer of U2, couldn’t escape the global distribution and network effect of Facebook.

The rock star, humanitarian, and family man inadvertently shared a portion of his St. Tropez holiday, courtesy of a 19-year old and her Facebook profile.

Nike, Just Do It: When a Local Story Runs Away on the Web and Leads to Change

Nike, this may be one of those times when you follow your own slogan.

Every year, I attend the Nike Women’s Marathon in San Francisco to support my wife and my mother who run this incredible event with conviction, passion, and diligence. It’s a privilege, they believe, to participate in a special and dedicated event such as this that celebrates each other as well as the athletic achievement and capabilities of women, past and present.

Twitter Tools for Marketing and Community Professionals

Twitter is nothing short of a phenomenon. At the very least, it connects people to each other through a rich and active exchange of ideas, thoughts, observations, and vision in one, highly conducive ecosystem (known as the Twitterverse). The social fibers that weave together this unique micromedia network is strengthened by the expertise, respect, trust, admiration, and commonalities. These fabrics bind the people who breathe life and personality into the global community as well as fueling the disparate micro communities that ultimately extend across the Long Tail.

Redefining the Echo Chamber to Excel in an Economic Crisis

My latest post is now up on TechCrunch. What follows is the unedited director’s cut.

The point of this article is to redefine how startups (not solely tech companies) view and define early adopters and the “echo chamber” in order to gain momentum in order to “cross the chasm” to the next tier of evolution, adoption, and monetization. This is about uncovering the very people who can benefit from what they’re introducing and in turn, evolve the product/service based on real world feedback.

In A Down Economy, Tomorrow’s Leaders are Born Today


Thomas Kinkade

According to news makers, analysts, and experts and their constituents, the sky is falling. You can’t run away or hide from this very grim reality.

While we are in throes of a major financial crisis, it is during the most difficult of times when character is truly tested and defined.

Panic only leads to the further declination and eradication of progress.

Yes the market is slipping.

Yes, the financial market is resetting.

The State of Social Media 2008


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I’ve been on a recent whirlwind speaking tour recently, sharing and learning all things related to the socialization of marketing and service as well as how to measure these new strategies and tactics. From San Diego to New York to SF back to New York and then Vegas and SF again, I was reminded that no matter how grand an expert one purports to be, the truth is that we’re all still trying to figure this out as it continually changes – together. I’m not talking about what to do or how, but what must be done in order to ensure that this global renaissance paves the way for permanent residence in every media property and business through value, education, and reform.

BackType Unearths Blog Comments to Identify Relevant Conversations

Conversations continue to splinter throughout every new blog post, micromedia community, network, lifestream and aggregated community across the Social Web. While some services are attempting to aggregate and host these conversations through a personal, customizable dashboard supported by yet another complementary social network, the truth is that they only continue to fragment our attention as well as our ability to consistently participate in every community where our contribution may be beneficial. From here on out, we have to carefully choose where we engage simply because we can’t participate in every network, regardless of our noblest of intentions. We need to prioritize our activity.

Coming Soon: Putting the Public Back in Public Relations

I’m extremely happy to announce that I just submitted the last chapter for my upcoming book with co-author Deirdre Breakenridge, someone for whom I have great respect and admiration.

The book is already in production and we still have a few bits of final editing and tweaking ahead of us. We’ll follow up to let you know more once we have the final timeline available.

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR.

Launching at TechCrunch50? Don’t Fire Your PR Just Yet

Note, This is the uncut, unedited version of my TechCrunch post, “The Big Conference Launch: How to Stand Out from the Crowd.” I’m also running this version to provide a deeper understanding of how to rise above the noise with at least 124 other tech companies/products competing for mind share at TechCrunch50 and DEMOfall.

The Socialization of Your Personal Brand – TOC

In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. While we can’t control perception, we can control what we share online. This series is about education and insight into how the real world works with the information that is available to them and how you can help cultivate and shape a powerful, personal brand online.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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