Posts Tagged ‘briansolis’
I recently had the opportunity to discuss the Social Media Release with Shel Holtz for IABC‘s official podcast, Cafe2Go.
As Shel asks, “Why are we talking about the Social Media Release on Cafe2Go?” The short answer is that the IABC is assuming a role in the development of SMR standards. An official announcement is slated for mid-week next week that will go into more detail.
Sam Lawrence lit a fire under those in Social Media and PR today by sharing a story about whether or not his PR agency of record should blog about working with Jive Software.
Jeremiah Owyang, Chris Brogan, Strumpette, and many others discussed it on Twitter (my favorite place for listening to and joining amazing and insightful conversations.)
Sam’s headline says it all, “I want our new PR Agency to blog about us but they don’t want to.”
Whether you like it or not, the headline is true…
Looks like I wasn’t the only one to receive an interesting email from BusinessWire, ReadWriteWeb already ran a story about it.
BusinessWire is a press release wire service that, among other things, is one of the largest players in the industry for distributing news and content between PR and journalists, analysts, bloggers, investors, and other wire subscribers.
I was alerted earlier by good friend Todd Defren, that I have been included in the Alltop index of top sites on the Web.
Wow, thank you! I don’t know what to say. It’s a pretty incredible group of voices and I’m more than flattered to be included.
So, allow me to officially introduce Guy Kawasaki‘s latest startup, Alltop.
Guy at last year’s Gnomedex
I guess I must have been running a bit too fast lately, because I missed the fact that “The Social Media Manifesto, The Future of Corporate Communications,” made the finals for THE SEMMYS. Had I known, I would have asked for your help during the voting process
THE SEMMYS tracks and ranks the year’s best posts in search engine marketing. Quite honestly, I was happy to be included in the finals. The manifesto finished as a runner up to “The Social Media Manual: Read Before You Play,” by Muhammad Saleem, Search Engine Land.
My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.”
Here’s an excerpt:
Yes, it’s a new year. And no, this isn’t another “Top trends for 2008” piece. For the last 12 years, you’ve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to “engage” brands, and the people behind them, in the “conversation.”
Social Media Starter Pack
Chris Brogan is one of the most social media aware person I know. He doesn’t just theorize, he’s engaged. Learn from him.
What Makes a Social Media “Expert”?
Justin Kownacki ponders what makes a Social Media expert.
Project da vinci
Andy Lark announced Project da Vinci which has at it’s core the selection of WPP to create a global marketing agency for Dell.
Facebook Not Understanding Opt-In is Like Universal Missing Digital Music
What a week!
On 11/27, I joined Mike McGrath and Geoff Livingston on Digital Society, McGrath’s show on BlogTalkRadio, to discuss our book Now is Gone and the principles and strategies on how to use social media to engage your customers.
Then it was off to the annual PRSA Media Predicts event at the Computer History Museum in Mountain View. It was nice to catch up with old and new friends. I made sure to pass around Now Is Gone promo materials.
Ladies and gentlemen of the jury, you have been presented a case as to whether or not the Social Media Release is nothing more than a Meatball Sundae – a term created by Seth Godin to visualize the mixing of two great ideas into something not so tasty.
It’s cute to say the least, but unfortunately, cute doesn’t cut it.
Greg Jarboe, the prosecutor in this case, is someone whose work in SEO PR has helped evolve Public Relations into the Internet era, and we applaud his efforts.
Aaron Brazell of Technosailor hosted an incredible and informative roundtable to discuss the state of PR, reporters, and bloggers. The conversation was focused on five questions and included the answers of Doug Haslam, Marshall Kirkpatrick, Cathryn Hrudicka, Marc Orchant, and yours truly.
Following is the complete Q&A; with my answers to help make it easier to read. The complete balance of everyone’s answers are available at Technosailor. (Also scroll down to the bottom to download this as a Word doc or read it on a white background.)
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.