Posts Tagged ‘briansolis’

Link Love Sept. 10, 2007

Facebook Blog: Public Search Listings on Facebook – I’m working on a post about this which further examines why Facebook is the online hub for your personal brand. In the meantime, here’s the first post.

Search Engine Guide: Why You Should Embrace the New Social Media News Release- A good overview on the Social Media Release. Read here for everything you wanted to know about SMRs.

Now is Gone: Facebook Marketing Primer

Link Love for Sept. 5, 2007

WebJungle:Markets are conversations – but not all conversations are marketing.

bub.blicio.us:Business 2.0 is Dead

PCWorld:Don’t ban Facebook at work according to researchers

Stephanie Agresta:I’m a geek marketer and proud of it!

User First Web: Ablog about putting people before technology (worth a read).

Posts Worth Reading

Jeremiah Owyang: What the Web Strategist Should Know About Twitter

Geoff Livingston: Now is Gone – Sources for the Book

Scott Karp: Google News Hosting Wire Service Stories Diminishes Value Of Duplicate Content

bub.blicio.us: Is Mark Zuckerberg the New Bill Gates?

Startup Schwag: Bringing back the schwag

Ross Mayfield: Status Contests and Attention Aggregators

AdAge/Steve Rubel: As Technology Develops, So Does Role of Geek Marketers (I think this is off base, but you be the judge).

Social Media is About Sociology Not Technology

The future of engagement introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. Along with it, behavior will too continue to adapt.

In the era of the attention crash and social network fatigue, it is absolutely critical that we step back to realize that we are the communication bridge between companies and people. However, we also must realize that in the era of social media, people also have amplified voices and are now a powerful channel of peer-to-peer influence – for better or for worse.

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Channels Will Improve the Twitter Experience

I’ve been following Chris Messina‘s and Stowe Boyd’s discussion on creating pseudo channels for Twitter. I find this extremely interesting because the volume of users and tweets are well beyond overwhelming it it makes it difficult to track, discover, and participate in relevant and interesting conversations.

Messina and Boyd aren’t talking about groups as we know them in other social networks per se, but more along the lines of parsing information to specific assemblies of people around a common topic. This is sort of along he same track as Channels on Jaiku, but more of a user-driven magnifying glass into conversations specific to communities.

Rick Mahn Names PR 2.0 in His Top 10 List of Daily Blogs to Read

Rick Mahn is calling attention to the fact that we have a lack of it – attention that is, and he’s doing something about it.

Per Mahn’s recent post:

Recently I’ve mentioned on Twitter about getting tired of the information overload. What it really is, is that I’ve jammed almost 200 feeds in Google Reader and am having trouble getting value out of all the information.

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Social Media Manifesto Makes Junta42′s Most Popular Articles of the Week


The Future of Communications – A Manifesto for Integrating Social Media into Marketing
is still going strong, and I hope it continues to do so.

Things have such a limited lifespan in the blogospere these days, that I am happy to see that it is still making the rounds. Junta42 promoted the article as one of its featured articles for the week in an email newsletter that was sent to site members.

Social Media Manifesto Translated into Russian

The Future of Communications – A Manifesto for Integrating Social Media into Marketing is now available in Russian.

Thanks to Yuri Aksyonov for the translation. You can find it at PRweb.

For those of you looking for the English version, click here.

Stay tuned for additional languages!

Social Media is Transforming Marketing and Public Relations

I had the pleasure of recording a podcast with Jennifer Jones for PodTech‘s award winning Marketing Voices show – one of my favorite podcasts out there. Jennifer is a class act and is one of the leading examples of how industry veterans can migrate and excel in the world of new PR.

We discussed my recent paper, “The Future of Marketing: How to Integrate Social Media into Marketing” and how to help PR professionals embrace the shifts in taking place in the industry.

New Media Release Cast 16 – Evolution of the Press Release

Chris Heuer, Shel Holtz, and I recorded number 16 in an ongoing series that discusses the New Media Release aka Social Media Release aka hrelease.

In this episode, we were joined by Shannon Whitley, who is now heading up the Working Group for defining the hrelease standard. We discussed the state of the SMR, current examples of SMRs in action, as well as the plans for the Working Group moving forward.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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