Posts Tagged ‘briansolis’
As the official Social Media Release from Bartelby Press hitting the streets today, so does part two of our podcast series discussing the seven principles of community engagement uncovered in the upcoming book, Now is Gone.
In the “Participation Is Marketing” podcast we discuss:
- Most companies make the mistake of assuming that merely publishing blog posts is all they need to do to “participate.”
- Participation requires a shift from organizational-centric based communications to customer or community-centric communications – Think Customer Service 2.0.
Facebook isn’t the only online aggregator that contributes, defines, and showcases your online brand. Everything we produce and share is online and readily discoverable, not just by friends and family, but business associates, customers, prospects, clients, etc.
You’d be surprised what people see, remember and in turn, share with others.
Stowe Boyd recently captured a unique observation in his short post, “With Apologies to Henry Davied Thoreau,” where he warned, “Beware of any undertaking that requires editing your Twitter stream.”
Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.
The book is available for pre-orders at Amazon.com.
You can download Podcast #1 here or stream it from the Now is Gone blog.
Podcast #1 – Audiences versus Communities
- One-way communications to audiences versus two-way conversational marketing within communities
Duncan Riley, whom I greatly admire and respect, offered a very enlightening response to a recent question posed concerning the distribution of Social Media Releases on Gooruze, a new social network dedicated to helping marketing, advertising, search, and PR professionals learn, share and grow together. Disclosure, Duncan and I are among the eight founding “gooruze.”
His points are very important and worth sharing as they will make us “think” about how, when, where, and why to use social media releases, if at all.
Todd Defren and Brian Solis.
The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release – which may honestly be too great a task for any one tool. But, at the very least, the discussions around the SMR are fueling the evolution and improvement of the press release overall.
Facebook Blog: Public Search Listings on Facebook – I’m working on a post about this which further examines why Facebook is the online hub for your personal brand. In the meantime, here’s the first post.
Search Engine Guide: Why You Should Embrace the New Social Media News Release- A good overview on the Social Media Release. Read here for everything you wanted to know about SMRs.
Now is Gone: Facebook Marketing Primer
The future of engagement introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. Along with it, behavior will too continue to adapt.
In the era of the attention crash and social network fatigue, it is absolutely critical that we step back to realize that we are the communication bridge between companies and people. However, we also must realize that in the era of social media, people also have amplified voices and are now a powerful channel of peer-to-peer influence – for better or for worse.
I’ve been following Chris Messina‘s and Stowe Boyd’s discussion on creating pseudo channels for Twitter. I find this extremely interesting because the volume of users and tweets are well beyond overwhelming it it makes it difficult to track, discover, and participate in relevant and interesting conversations.
Messina and Boyd aren’t talking about groups as we know them in other social networks per se, but more along the lines of parsing information to specific assemblies of people around a common topic. This is sort of along he same track as Channels on Jaiku, but more of a user-driven magnifying glass into conversations specific to communities.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.